esnail, you're absolutely right: it has novelty value only, as it uses proprietary software to 'create' the 'domain'. It's been tried before, although not so slickly.
There's no commercial value in it, but I can see how it would appeal to communities. By all means, people should have fun getting some great highly personal or amusing 'domains' but as a business proposition, you'd be crazy to waste time registering names.
Plus, I'd be wary of just what the plug-in does on your computer.
I know this post is going to generate loads of "Yeah but it might work and it's free so I'm stocking up just in case" posts and I look forward to shooting down all the arguments in flames. Go ahead, punks: make my day.
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