If you search any word there's a 80% probability to end up on Wikipedia. I tried to see for two words and the things change dramatically. Wikipedia managed to cover almost any word of interest (including names and dates) and if you push the I feel lucky button this web site hosting is the first one. Who knows, maybe in time Google and Wikipedia will make some business plan together. When it comes to traffic, I contacted some people at professional Search Engine Optimization services and asked how things work. They made a special post about this.
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