A demography is not limited to a village, it represent a large area- a metropolitan city or a region or even could be much bigger, by filtering the keywords as per the demography followed with the current trends of search terms and search pattern will certainly help to cater a big market as a whole. 
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Darkness does not exist, it is just absence of Light..
I have no yesterdays, time took them away, tomorrow may not be mine, But I have Today - The best day to do the best.
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