Hello,
There is no IIS Web Server or sever end settings that would do this for you. You can have this by using redirecting rules. To enable this on your server you will need an application such as ISAPI_Rewrite and set a rule to redirect a request on IP to a particular domain.
Also the example that you have given of Microsoft's web site hosting must have also used a redirect rule as if you try to browse a non existing page it will still change the URL to a domain first and then redirect.
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