Seems a pretty unique idea, and I like the domain name too - that'd be worth selling advertising space on, as the domain name specifically may attract interest.
You could try and invest in .me domain names as my friend got a very unique .me domain name (a very well known word in the dictionary). I'm sure some unique names are still available which may expand the Website and possible advertising.
Maybe create a forum for discussions of the various articles around the site, etc.
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