Hi Duncan,
Consistent growth in quality backlinks and updates in content have become essential for better rankings in google. Fortunecity was first in google for many years for the keyword "web hosting", you can now check and see where they are.
Google made some major changes in its algorithm in first quarter of 2009 and now you simply can't expect one permanent position for your website in google. You can check your posts on this forum, you had taken break of 3 months in between
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