I Find if the more you comply to W3C standards the more clients you'll benefit. It's worth baring in mind that some visitors may need to use screen readers to view pages, they may also have chosen to disable plugins such as JavaScript and/or Flash. Using valid markup is fairly easy to acheive without affecting clients needs. Aspects such as inserting flash (which usually give validation issues) can be achieved with use of JavaScript.
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To err is human, but to really screw up you need a computer.
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