Some customers prefer to run their
website hosting on dedicated IP address and they get reverse DNS setup which points back to their domain name. It looks more professional on higher level and traceroute to the IP of
website hosting reports the domain name itself which makes big difference to techies.
rDNS is also useful for sending emails to email addresses on networks with high security measures as in some networks emails are rejected if the IP address of sending domains points to some other domain.
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