Bounce Rate and Ranking of Website

[Macdale]

I have heard much about the bounce rate and ranking that bounce rate can affect your site ranking. i am still confused, what's more important bounce rate, links or ranking?

[Catherine]

Originally Posted by Macdale

I have heard much about the bounce rate and ranking that bounce rate can affect your site ranking. i am still confused, what's more important bounce rate, links or ranking?

Well, when it comes to Bounce rate, it is used when we talk about website traffic analysis. It is measured upon the basis of the time the visitor spends on your site and and then bounces away to a different site

Links are really important to get good rankings and hence if you compare links and rankings, Links are more important as Links give you rankings and rankings do not give you links (as far as I know).

Hence, bounce rate is a different concept and links and rankings are somewhat related to each other.

I think when you compare all of them, links are most important then the rankings and then the bounce rate

The reason for this is the fact that when you will get links, you will get good rankings and then you will be able to get visitors on your site which will then give you bounce rate of your site No doubt, bounce rate is also important as this gives you information about the kind of interest visitors have in the content of your site. However, when you compare bounce rate with links and rankings, I think links are rankings are more important

More information on this would be appreciated..

[MattBarthorp]

I somewhat do not agree that bounce rate isn't a factor to determine the ranking of a particular website. As we are aware that Google is capable of tracking the bounce rate of a particular website. Please check the below link that offers some explanation to this discussion.

Please refer : www(dot)w7b.org/Search Engine Optimization/bounce-rate-and-google-serp.html

[paul]

Bounce rate can affect your business rather than it should affect site ranking. If your site has more bounce rate, try out to find the reason like there are possibility that the title is not exactly matching with the content of the page or you might have optimized wrong keywords. In addition there might be web design and usability issue like excessive use of flash or flaw in design may force the visitors to leave the site just after clicking.

[mickeyy]

The lower the better as people are staying and looking at the content of your site instead of just moving along to the next site. There was a video of a Search Engine Optimization specialist talking about bounce rate as being the most representative analytic. He was also saying that a number to strive for should be 30 to 35%.

[simpleSimon]

IMO bounce rate is not very heavily rated in Google. Its all about one way quality backlinks from a variety of different sources.

[teeshirts]

As it has been already mentioned above that bounce rate is the time spent by the user on a specific website and also we know that what does it mean by the inbound links.

The major relation between these terminologies is that when we have some inbound link coming from the relevant site, we have the more chances for the higher bounce rate. Higher the bounce rate the higher the chances we have to get the leads from that visit.

[paul]

I would recommend to use Google analytics to measure bounce rate and to get idea about which landing page need more emphasis? Many visitors generally search variety of keywords related to your site's theme and land to specific page, GA can show you the bounce rate of each of these keywords including the landing pages which are the worst offender.

[w3bmaster]

Yep it counts but is not a very very important factor ...