Anchor Texts (links):
Google gives much importance to the Anchor Texts, i.e., the words used in links on a web page. When see "
Click Here..." as a common link phrase on the web page, we understand the complete meaning of this phrase "Click Here", which is connected by other meaningful phrase in the sentence, e.g., "To read the complete story
Click Here...".
OR, to give yet another example:
"
Click Here to read about Bucknor's blunders!"
Now, if we can change this phrase to "Read about
Bucknor's blunders!", the new statement and the link "
Bucknor's blunders" is given more importance by Google rather than just "
Click Here".
Of course, the linked page must be all about "Bucknor's blunders!", (there are so many of them, this topic can well be a great niche to the Cricketing world

), to get Google's credits, else Google will see unrelated content and punish the web page's rank!
If the linked page is titled "Bucknor & his blunders!", or similar, and also contains related content on that page, then the link and the linked page are completely related, and the linking passes one of Google's parameters. This is called an Outbound Link, and the linked pages can well reside on your own web web site hosting -- now also called Internal Links, giving the linked page a great advantage.
When you get a back-link -- called the Inbound Link -- from another web site hosting or page (through your own efforts, or from the other web-master or any other person -- they will, when they like your great page content), try and get one of your keywords as the link on that page (the content on that page should also be related to your topic, and if possible, the page rank of that web page should be higher than your own web page). Google considers this as a quality back-link, and boosts your page ranking. Many such back-links (preferably one-way back-link) will boost the Page Rank of your web page.
So, you see, getting a higher page rank is a (manipulated) art. It is somewhat difficult, but it CAN still be achieved!
Remember, this is just one of the many parameters that Google uses in rewarding or killing your Page Rank!!!
Also remember, you'll need just a few such good pages on your huge web site hosting to get the traffic. Even only one such good & OPTIMISED page can bring you traffic. Concentrate on good page content & keywords, submit the page to right directories, and "manipulate" keyworded back-links, & your page can be popular in a short time!
So, dear readers, get your
website hostings working for you now! If you don't have a site, you must get one NOW. The future is online, and the world is your market! More details are on the right-side panel on this very page!
Wish you a fruitful new year!
