Hello All,
Ok first I thought I would disclose my thoughts on Search Engine Optimization and what steps I currently take, Please feel free to comment or add on any of these.
1st, You need to create keywords that are not only relevant to the
website hosting you are trying to promote but also the keywords or keyword phrase needs to be something people are actually searching for! this is the most important if there is no one actually searching for your keyword you cant expect to get traffic.
Ok so how do we find out what people are searching for?
Well I actually use a tool built in to Google Adwords - No you dont have to sign up to Adwords!
https://adwords.google.com/select/Ke...?defaultView=2
2nd, Ok so now you have found keywords or keyword phrases that are not only relevant to your
website hosting but also that people are actually searching for
So you need to add these to the keywords meta data tag - create a
website hosting description in the description tag etc.
3rd, It is my opinion that the title tag is the most important for Search Engine Optimization this needs to contain your targeted keyword/phrase that you already have chosen, another tip is using Geo Targeting in your title tag, i.e if you had a
website hosting that offered
website hosting design and you are based in London add London to your title tag ie your title tag could be (Website Design - London) obviously you will have to add "London" to your keywords tag.
4th, Ok so you have now found your keywords added your meta tags, Description - Keywords and wrote a targeted title tag, So what is next?
Page name - although your viewers wont care what this is called as they simply click on links to navigate to various pages, Search Engines do analyse what they are called, the best way is to name your page something relevant to the content on the page and preferably include your keywords, ie
www.somesite.com/web-design-london.htm
If you are creating your
website hosting in PHP or ASP or ASP.net use a url rewriting app such as ISAPI_Rewrite or Mod rewrite to create the same effect,
5th, Now you are nearly ready to submit to the search engines right? not quite you need to make sure you have relevant content on the page which includes your keywords you will not gain high placement in the Search engines just using the steps explained above!
Search engines like content if your content on your page is not actually relevant to the page then you will not get a high ranking also make sure you have FRESH CONTENT it doesnt need to be much however if a search engine comes back and crawls that page again and there is new content there they will rank your
website hosting higher and will crawl that page more frequently! examples of this would be create a tip of the week or month etc.
Ok I am now going to talk about the use of CSS2 - ok so you have created a
website hosting using css for layout instead of tables - excellent, but have you made your code semantically correct ie used Heading tags, paragraphs,
- If you have simply replaced tables using a load of divs without actually including headings, paragraphs etc then I am sorry to say that you might aswell have stuck to tables! you don't actually need to reference divs for css use the elements instead i.e (php)
Website Design London
[/php]
Code:
h1.title {
height:5px;
width:570px;
float:left;
background:#446791;
}
[
6th, Submiting to Search Engines - ok so we are now ready to submit your newly created
website hosting to the search engines now do I use manual submission or automated?
well I tend to use manual submission,
If your
website hosting is offering a service such as our exampleWebsite Hosting Design it is in my opinion that you should submit your
website hosting to the Open Directory Project (Dmoz) - make sure that when you do submit your
website hosting make sure you submit it into the correct category!
http://dmoz.org/
Ok so why should I submit to Dmoz? well dmoz actually feeds into most search engines directly + it usually does take a while for them to list your
website hosting.
ok so you have now submitted your
website hosting to Dmoz the next step for me would be submitting to google you could use the standard page on google where you submit your url and hope that google crawls and lists your
website hosting, however there is a more innovative method this is using google's own service which is called Webmaster Tools!
http://www.google.com/webmasters/
to use this service you will need a google email address (Gmail)
From Webmaster tools you can submit sitemaps view statistics, query stats - the most important as this will give information from what people typed in google to come to your
website hosting etc - anyway I am not going to go into anymore detail on that as there is plenty of information on the web about that.
The next service that google offers that I think everyone should be aware of is Google Analytics - this is currently completely free and is fantastic as all you need to do is add a small bit of code at the bottom of every page of your
website hosting, With Google analytics you are able to see where in the world your visitors are coming from, which search engines sent them to your
website hosting and what keywords they used, the amount of unique visits to your
website hosting I wont go into anymore detail on that so check it out for yourself.
http://www.google.com/analytics/
Ok obviously the next step is to submit your
website hosting to the other search engines.
Anyway I feel that I have typed for long enough now and you are probably getting bored.
So I hope that what I have explained above gives you an insight into the world of Search Engine Optimization
- You don't need to pay anyone to do Search Engine Optimization do it yourself!
Best Regards and good luck,
Adrian.
Search Engine Optimization Tips - A step by step guide
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