Shall I go with PPC? - UK Web Hosting | Dedicated Server Windows and Linux VPS Forum

**Ben** · #1 (**permalink**) 01-06-2007, 20:40

Again, I am planning my own domain registration service so obviously I want to be able for it to grow. I am considering PPC advertising on Google and Yahoo! but in different topics there are mixed views about it. To be honest, if I saw a 'sponsored' search on a search engine I wouldn't click it, so is it a good idea to go for PPC advertising? I will of course go for Search Engine Optimization for the website hosting to increase search engine ranking because this is number one priority to get customers. I have also considered other aspects such as paid-advertising on webmaster forums such as namepros.com and alike. Just your thoughts about PPC advertising and if you use PPC advertising methods does it work for you? Thanks.

**flesso** · #2 (**permalink**) 01-06-2007, 20:42

PPC has always worked for me, I'll dig my old stats out sometime (haven't used it in a while). I once put a bid on of £2.85 for Google AdWords, I left this on for an hour and that got me around 10,000 users/clicks to my website hostings from the ads. Not bad eh?

**Ben** · #3 (**permalink**) 01-06-2007, 20:46

Wow, 10,000 clicks? And how long did it take you to get 10,000 clicks?

If I got 10,000 clicks surely at least a few hundred of these visitors will sign-up to my services - because they may be looking for services alike.

**flesso** · #4 (**permalink**) 01-06-2007, 20:53

Quote:

Originally Posted by Ben

Wow, 10,000 clicks? And how long did it take you to get 10,000 clicks?

If I got 10,000 clicks surely at least a few hundred of these visitors will sign-up to my services - because they may be looking for services alike.

That was only my first time at using AdSense, and was using some £50 voucher. I wanted to test it to see how effective it was, turned out very. It took me 1 hour to get 10,000 clicks. I can't seem to dig the account out though, if I manage to I'll screenshot the page and post it for you.

**Ben** · #5 (**permalink**) 01-06-2007, 21:01

Cool. But 10,000 clicks in 1 hour, that is equivelent to 240,000 per day, that is some spending-spree. But I am sure you can make a maximum daily spending limit. Has anyone tried Google/Yahoo PPC programme? Are you satisfied with it?

**paul** · #6 (**permalink**) 02-06-2007, 05:18

For better ROI you need to constantly monitor your bids to understand whether the PPC advertising works for your website hosting or not, don't pay too much per click unless you get positive return on investment.

**Ben** · #7 (**permalink**) 02-06-2007, 07:35

Thanks for your recommendations again Paul. I might use Search Engine Optimization methods and see if it works out. Thanks!

**DPS Computing** · #8 (**permalink**) 02-06-2007, 20:45

Quote:

Originally Posted by Ben

Thanks for your recommendations again Paul. I might use Search Engine Optimization methods and see if it works out. Thanks!

Search Engine Optimization methods have been proven in the past so you should have no problems with success depending on how well you implement the said methods.

**Hallief3** · #9 (**permalink**) 02-06-2007, 21:01

Few things,

Flesso...are you not a bit young to use Google's services

lol

PPC will work depending on what your website hostings content is. If its Web Hosting, you dont stand a chance, there will be high click fraud and there are too many others diong it which would mean high investment.

If you have a unique product or something that is not so popular but popular enough to get clicks then it may work. I wouldn't advise PPC and suggest Search Engine Optimization is the way to go.

**flesso** · #10 (**permalink**) 02-06-2007, 21:35

Quote:

Originally Posted by Hallief3

Few things,

Flesso...are you not a bit young to use Google's services

lol

Isn't an 80 year old woman too old to wear a thong?

Actually, it's all in my mothers name (yes, I do have permission), so yeah, the age barrier is never an issue. Well, except with my other host, I have to play Mr. Adult (you have to be at least 18 to have a VPS Hosting with them...).

**Ben** · #11 (**permalink**) 02-06-2007, 21:43

Hallief3, good point that click fraud would be an issue with PPC. Search Engine Optimization is definitely a better option to go for because as well as it improving search engine listing it also improves client-base. I might test Google and Yahoo's PPC programme and see if it does help if not I won't use this method and go for SEO-related methods and other methods I have planned.

**DPS Computing** · #12 (**permalink**) 03-06-2007, 15:22

When it comes to the crunch, Search Engine Optimization done correctly is invaluable and that is guarenteed if done properly.

PPC is a bit of a risk to see if it will do anything for you and there are all the problems mentioned above.

**rich** · #13 (**permalink**) 05-06-2007, 13:17

Yeah that's right what David just mentioned above but I would say that it all depends on website hosting to website hosting and whether it really needs PPC or not? Search Engine Optimization is always the way to go to optimize the website hosting and get the desired results.

**DPS Computing** · #14 (**permalink**) 05-06-2007, 14:27

Quote:

Originally Posted by rich

Yeah that's right what David just mentioned above but I would say that it all depends on website hosting to website hosting and whether it really needs PPC or not? Search Engine Optimization is always the way to go to optimize the website hosting and get the desired results.

Don't get me wrong, I am not saying don't use PPC. I was saying personally I would use PPC with Search Engine Optimization or SEO on its own.

As many people keep saying - I don't think any website hosting can afford to ignore Search Engine Optimization anymore.

**paul** · #15 (**permalink**) 06-06-2007, 09:19

IMO, PPC and organic Search Engine Optimization both are key elements for online marketing as both are compliment to each other, PPC even can help you to rank well in certain areas where you are lacking behind, but you need to understand how it work and surely you should have a good program.

**rich** · #16 (**permalink**) 06-06-2007, 10:10

Hi Paul, I didn't get your second point as to how PPC can help you rank well in certain areas?
Kindly shed more light on it.

**flesso** · #17 (**permalink**) 06-06-2007, 12:15

From what I gather, Paul is trying to draw the point that you may rank good in certain search queries, but may be at the bottom for others (that's only an example). With the correct Search Engine Optimization you will be able to make it to the top of certain queries. I would still use PPC though as it will help you reach an audience you may not necessarily get; visitors from other website hosting.

**paul** · #18 (**permalink**) 06-06-2007, 12:18

Quote:

Originally Posted by rich

Hi Paul, I didn't get your second point as to how PPC can help you rank well in certain areas?
Kindly shed more light on it.

PPC is a form of text-based advertising through search engine for which you optimize your keyword(s) and study your keyword phrase and do competitive analysis, You add keyword phrase in the title and content and enhance your landing page by adding rich content, this will definitely going to help you to obtain better search results and rank. If you will read this artilce in eukhost blog it will clear more doubt if you have. http://blog.eukhost.com/2007/02/14/g...l-ad-campaign/

Flesso you are right, you got the point. Thanks!