Simple to use: SiteStudio guides you step-by-step, providing simple choices regarding colour, style and images. There is no software to buy, and no code to learn. In addition, there is no need to mess around with programs such as FTP or Telnet.

Content and Design Separation: The content of the website is stored separately from the layout. This way, you can completely change the look and feel of your website in six clicks of the mouse, without ever having to retype any information.

Complete control over colour schemes: SiteStudio includes a number of built-in colour combinations that look great with any layout. But if you want to add a little originality to your site, all the colours can be changed, either by using a point-and-click colourpicker, or, for even more control, typing in the colour as a hex number.

Layout templates: the layout of the site is controlled by layout templates. These are created in HTML enhanced by a few additional tags for generating images. SiteStudio comes with 71 layout templates in total, where Personal category shares 21 layouts and Small Business category - 50 layouts.

On-the-fly image generation: SiteStudio dynamically generates the images it needs for each web site design, so each time you decide to change the colour combination for a page, the layout, or just a button caption, the necessary image is automatically created. You need not ever bother with complex and expensive programs such as Photoshop to create web sites with clean and professional-looking graphics: our designers have already done it for them!

User-uploaded images: Thanks to the Image Uploader, you will be able to transfer images to their online account without ever having to leave their browsers. These images can be incorporated into page content or even page design. You can create an online photo album, or insert a personal picture to make it a seamless part of the page logo.

Variety of pages: SiteStudio can be used to make many different pages. Create an online resume, or build a personal photo album. Everything is done in a simple step-by-step process that is easy to learn and to follow.

One-click publishing: Your website is published with one easy click. But even after publishing, you can go back and change it as much as they wish. Clicking the publish button again will instantly make all the changes made be reflected on the "live" version of the site.

Persistence: All your information is saved the moment it is entered. If user decides to log out, they can come back and continue building your web site from the very point where you left off.

Advanced full screen text/HTML Rich Editor: browser-based text editor for Internet Explorer for Windows users only. It empowers SiteStudio users to work with formatting, styles, tables, bullets and more. Rich Editor allows to copy and paste the most complex tables from a web browser or from any Office applications.

Integration with on-line shops: You can create their own fully integrated usable on-line shopping Add-A-Cart system that has everything you need to operate a successful on-line business: a shopping cart, secure payment gateway and a merchant account issued by One Stop Merchant Services. For personal websites users can create Amazon.Com Web Store.