If you are searching for the ideal platform to build your website and you haven’t considered using WordPress, then you really should take the time to read this article and find out how its incredible range of features can help you create a truly amazing website.
Here are 10 reasons why you should use WordPress to build your website.
WordPress is completely free
People often assume that if something is free then it’s not very good. With WordPress, this couldn’t be further from the truth. It’s free because it is Open Source software, which means it has been created and refined by thousands of highly skilled, volunteer programmers rather than being developed by a software company.
In terms of functionality, WordPress is to website creation what Microsoft Office is to business software and if it was to be sold as a product, it would probably have a similar price tag.
As WordPress is a free resource, it means you can cut down on your start-up costs when creating your website. There is no need to buy expensive software. You can download your free version of WordPress by visiting WordPress.org
It’s easy to use. No coding required
People sometimes spend lots of money having a website built for them because they believe that it will involve writing lots of computer code. This is definitely not the case with WordPress. WordPress is a content management system (CMS) which means all the coding needed for your website is pre-built into the software. All you need to do is to decide upon the design you want and the content you want to publish.
Whilst it might take you a little time to get familiar with the controls in the WordPress admin dashboard, you don’t need any coding or technical skills.
WordPress can create any type of website
WordPress originally started life as a blogging platform but has now evolved into a highly versatile content management system that can create any type of website you require, including; online stores, membership sites, business directories, social media sites, online auctions, business websites and, of course, blogs.
Take a look at some of the world-class businesses that use WordPress. They include; eBay, CNN, Samsung and Sony.
Everyone wants to make their website unique and WordPress offers unrivalled ability to do this. With over 2,600 free themes to choose from, as well as thousands of relatively inexpensive premium themes (average cost around £30 – £40,) there will be a website design that will suit your business and brand. What’s more, all of these themes are themselves customisable so you can easily change things like colours, backgrounds, layouts and fonts to suit your style and make your website truly one of a kind.
WordPress themes also allow you to create the specific type of website needed for your business. Store themes allow you to create stunning online shops, business directories come prebuilt with listing pages and embedded maps; business themes contain portfolio sections and landing page templates; and membership themes have registration and ‘My Account’ sections. There are themes for all kinds of businesses.
For the non-technical user, the best thing about these themes is that they can be installed with a couple of clicks. If you want to change your theme, that can be done easily as well.
Just some of the themes available for free:
One of the most amazing things about WordPress is the enormous range of plugins you can use to add functionality to your website. There are over 30,000 free plugins available and thousands more premium ones.
Each of these plugins is designed to do a specific job or give additional capability to your website. Want to automatically let your Twitter and Facebook followers know about your latest products? Need to improve your SEO? Fed up of people posting spammy comments on your blog? There’s a plugin for virtually everything – and just like the themes, they can be installed and working with a couple of clicks.
Constantly improved and updated
The beauty of Open Source software is that anyone can take it and make improvements. As a result, there is a huge team of people constantly working to improve WordPress. With every update, there is improved functionality, speed, security and compatibility with other software. And updates happen quite regularly.
Perhaps one of the best recent updates is that WordPress now installs its updates automatically; which is good news for your security, because, as soon as an update is released, you’ll immediately have the most secure version available on your server.
WordPress is search engine friendly
As a business owner or blogger, it’s vital that your website is visible on the internet and for this to happen successfully, your website has to be coded and set up in a way that allows search engines easy access to all the content you have published.
With so many WordPress users requiring this, its development team have ensured that WordPress is exceptionally search engine friendly. However, don’t take our word for it, see the short video below in which the leader of Google’s Anti-Spam team, Matt Cutts, talks about how good WordPress is at SEO.
You’ll always find a solution
Although WordPress is essentially an easy piece of software to use, there is so much that can be done with it that users are constantly on the lookout for advice on how to achieve things. Luckily, there are hundreds, possibly thousands of websites dedicated to helping WordPress users solve problems and take their WordPress website to the next level.
Every theme and plugin developer has their own help page and the enormous and very helpful WordPress community will help you find an answer for everything.
WordPress is ready for tomorrow
The internet is constantly developing. At first it was available on computers, then on mobile devices and now we have the internet of things. WordPress is well placed to make sure that your website keeps up with the speed of change. It is already multimedia friendly, allowing you to host a whole range of multi-media files on your website, including videos and games.
Today’s themes are now designed to be fully responsive, so your website will adapt to and function perfectly on any device and on any browser, and WordPress websites can now be turned into apps and downloaded from app stores.
You are not alone
One true sign of how good WordPress is, is the number of people who use it. According to the WordPress website, over 60 million people have built websites using the platform. This includes 20% of the world’s self-hosted websites.
When it comes to e-commerce, the figure is higher. WooCommerce, a WordPress plugin that turns websites into online stores, is used on 30% of all the world’s e-commerce sites.
WordPress is used by Google Ventures, Facebook Newsroom, Flickr and many other major organisations. Isn’t it time it was used by yours?