Analyzing Website Traffic Statistics
Analyzing website traffic statistics is an important SEO task for any webmaster. By using the various web analytical tools mentioned in the previous article you will understand how many visitors visited your website, and what did they do there. If your website has a sales page where you are selling a product, you will learn how many bought the product, and how many left without purchasing it.
If the number of visitors are greater to your sales page, but then the sales are low comparatively, then you will understand that your sales page was not able to convert the visits into sales. It could well mean that the sales page was either not well written for conversion, or there were too many elements that distracted the visitors, or the links were not working, or any other cause for the poor sales. It is then for you to recreate the sales page and then test the page’s performance again using these tools.
The above is just another example and there can be many other reasons to do the website traffic analysis with the cPanel’s various analytical tools. As mentioned earlier, the Web Statistics are vital for the success of your website and you marketing campaigns. With the intelligent use of these tools, you can strengthen all the weaknesses of your website and its various pages.
You can also use various commercial web analyzing packages to find more about your website’s vital traffic statistics, and also other statistics in respect to other web information. These packages use various logs to analyze the statistics. Log analysis packages are expensive and they are also complex to set up. Apart from these commercial packages, you can also use many other free log analysis packages that are available on the internet, One of the free log analyzing tools is the tool called Analog.
An ideal traffic logging tool can give you the statistical information about:
- How many visitors visit your website?
- Where did they originated from?
- How are the visitors able to find your website?
- How are the various search engines, links from other websites, and other web resources helpful in sending the traffic to your website?
- Which search key-phrases and keyword are people using to find your website?
- Which web pages of your website are being more frequently visited than others?
- Where does your visitors go to from your web page? Do they go to a particular web page on your site, or there is any random pattern of their movement, or do they completely move out of your website?
All the above questions are very important and if the analyzing tools can provide correct answers to all of these questions, then you can decide what actions are necessary to make your website a commercial success on the internet.
Hence, such tools provide great assistance to you in understanding the traffic patterns on your website. The cPanel’s greatest tool in this regard is the statistics provided by the Page Views/Visitors.
The easiest way to understand when to change the content on any page or the website is when you are not getting sufficient visitors, or when the page views are showing less than 2 pages viewed per visitor, or the time of the visitors on the website is extremely limited. These indicates that the website is unable to attract the visitors attention and, therefore, needs redesigning with better content and sales copy to make the visitors stay longer and purchase your products.
If your efforts are productive then it will reflect in increasing the visitors to your website and they will stay longer on the site. The sales can also improve tremendously. Using the website statistics in the best possible way can greatly enhance the overall performance of your site.
Hence, analyze the website traffic statistics with the help of the various analytical tools available on internet. Analyzing the website for traffic statistics can help you fine tune your website for optimal performance. Your website statistics are always present on the site to help you succeed. It is up to you to learn how to use them, to interpret the various form of data available, to analyze it intelligently, and to take action to fine tune the performance of your website.
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