For years the only option available for any individual or business wanting to start their own website was to either pay a professional to do it, or learn HTML themselves and create it on their own terms. Both choices can take up a lot of time and money and is one of the reasons that many small businesses simply chose to ignore the Internet for a long time. This doesn’t have to be the case any longer – all-in-one publishing and hosting services now make it remarkably easy and affordable to create effective, feature-rich websites without the need for any technical expertise. With these services being targeted at individuals and small businesses alike, we’ve taken a look at how both markets stand to benefit from the features provided by these plans and to whom the services are most attractive.
Creating a personal website
Many individuals are creating their own personal blogs to share aspects of their lives, whether this is with their friends or family, or because they have ideas and opinions that they want to voice to the wider population. For some with limited technical knowledge or no experience of web design, finding out where to start with their own blog or site can be daunting. Do I learn HTML and CSS and do it myself? Do I rely on a hosted service? Do I choose an application and find hosting myself? These are just some of the questions they’re likely to ask, but an all-in-one publishing and web hosting services can solve all of these problems whilst offering a product that is fully adaptable to their design tastes and technical aspirations.
Individuals can benefit not only from the low cost of many all-in-one publishing and hosting platforms, but the high levels of support that are provided as part of most services. If the primarily GUI-based services mean that they don’t need to learn to code, or the more complex aspects of hosting – once they’ve received their login details and their domain is active, they are good to go. This makes an all-in-one service an attractive proposition for individuals, and if support for advertising programs such as Adsense is included, then they could stand to make some money out of their new pursuit.
Establishing an online identity for the first time
In an age where it is almost unheard of for a business to be without a website, recent research reached the conclusion that up to 46% of UK small businesses are still without a website, and for this group all-in-one website publishing and hosting services offer a route for establishing an online identity for the very first time.
Having a website developed from scratch can be a costly process for small businesses, no matter the type of website that they are wanting. With an all-in-one publishing and hosting package, the only thing that you need to take care of is implementing a design that fits their brand identity and adding content for visitors. Whether you have chosen an all-in-one WordPress package or a plan that uses a proprietary publishing platform, the technical work is taken care of beforehand so that any end-user changes only need to be made through a web-based GUI. This means that for small businesses without an online identity, establishing one has never been simpler or more affordable.
Large businesses are unlikely to benefit from an all-in-one publishing and hosting platform because their technical demands will most probably be far greater than those of small businesses, with a specification that can’t be fully met through an all-in-one service. In such cases a separate hosting service would be more appropriate, with a bespoke website that has been designed to account for their every need.
All-in-one publishing and hosting platforms are an attractive proposition for individuals and small businesses alike. Both markets stand to benefit greatly from the features provided; an individual can go through with their wish to start their own website or online journal, whilst small businesses have a new avenue of opportunity to create additional revenues for their business. All-in-one publishing and hosting platforms provide a simple and intuitive way of those with limited budgets or technical knowledge to create highly functional websites that have a professional appearance and are a worthy investment for anyone wanting to get online without the time and cost of developing a website from scratch.
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