Electronic Commerce (E-Commerce)
Electronic commerce (e-commerce) is used to denote the set of transactions for the marketing of goods and services between the producer (supply) and consumer (demand), made via the Internet.
In the telecommunications industry may be considered e-commerce as the set of applications devoted to commercial transactions
According to a third definition of electronic commerce is the communication and management of business through electronic mode, such as EDI (Electronic Data Interchange) and automated data collection.
The term “electronic commerce” has changed over time. At first indicates support to commercial transactions electronically, usually using a technology called Electronic Data Interchange (EDI, introduced in the late seventies) to send commercial documents like purchase orders or invoices electronically.
Later were added the functions that you can name more accurately as e-commerce – the purchase of goods and services via the World Wide Web using secure servers (HTTPS characterized the address, a protocol that encrypts sensitive customer data contained in the purchase order to protect the consumer), with online payment services, such as authorizations for payment by credit card.
Key Factors For Success In E-Commerce
To achieve successful e-commerce activity, you need some key factors. Among the major include:
1. Generating value for the customer. The seller can achieve this target by offering the customers an item or a range with a capacity to attract potential buyers at a very competitive price.
2. Range of services and benefits. Offering a shopping experience with a high level of information and a friendly tone to the client as if we were in the shop under the house can afford to achieve these goals.
3. Making a website attractive. The correct combination of colors, graphics, animation, images, typefaces, and a relationship between space and space occupied by the page of text and imagery can be decisive.
4. Encouraging the purchase and subsequent customer loyalty. Trade policy in this regard may include discount coupons, special promotional offers and various types of discounts. It may be useful to draw on affiliate sites with the construction of link exchange and the development of common advertising to other sites.
5. Personalized relationship with customers. Websites that can be as customized by the customer or through special interfaces, purchase suggestions and special offers on a personal basis can be effective substitutes for a direct-client committed as occurs in traditional stores.
6. Organization of a sense of community among visitors. Chat, discussion groups on the Internet, to receive suggestions from visitors, loyalty programs and trade integration with other sites can help strengthen the feeling among users.
7. Offer reliability and safety. Servers in parallel, latest softwares and hardwares, secure and advanced web technology, data encryption for online security and proven firewall applications can greatly improve this aspect.
8. The relationship with customers should be seen in perspective across the board, making sure that all the company’s employees, the company’s suppliers and the company’s business partners have a single comprehensive view of the customer. But be careful because the customer might not enjoy an experience like Big Brother, judging it too intrusive.
9. Management of all commercial customer experience. Online Retailers develop this aspect of managing any contact with the customer as if it were part of an experience, which in turn is identified with the market image of the company or the brand.
10. Streamlining the business modules and processes, by reengineering the modules and processes and the use of information technology.
11. Making a site easy to use without assistance, self-service so that customers are independent. In this way, customers will feel more independent and autonomous.
12. Assist customers in their consumption activities. The on-line retailers can help customers by offering assistance with broad comparative information on products and services and with good search capabilities. The presence of component information and comments on health and safety of products can support the on-line retailers in identifying the functions to be assigned to clients.
13. Building a solid business model. If this factor had been present in the manuals of 2000, probably the majority of the dot.com then it would have failed.
14. Design a computer industry, in which each participant focuses on a number of “limited” powers of the goods or services – that is the opposite of overall activity (the online stores, depending on how they were planned, may seem general and specialized).
15. Keep up to date as possible with regard to the technological solutions adopted on the site, bearing in mind that the foundations of trade remain unchanged over time.
16. Making an organization able to respond nimbly and quickly to changes that will occur in the economic, social and physical environment of the society in which it operates.
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