Important Elements Of Great Navigation
Navigation is the use of text and images (or any other method) to guide user through your site. It’s a way to connect the different parts of your site and help the user choose where to go. People who visit your site are probably looking for a specific product or piece of information. Studies show the average web surfer has a short attention span; after three or four pages your visitor will probably move on to another site.
By making it easier for visitors to find information you increase the amount of time they’ll spend on your site. Needless to say, if you have an online store, you’re also increasing the probability that users will buy your products.