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Is social media used for personal brand awareness?

Is social media used for personal brand awareness?

Social media for personal branding

There are so many articles available to read that look at social media for businesses but actually, social media is great for building your own personal brand too. It doesn’t matter if you’re a top keynote speaker, job seeker, student or fitness professional, you can use social media for personal brand awareness. Here’s how to do it.

Think about how people perceive you on social media

The persona that you portray on social media is your brand. You can enhance this and promote it in all sorts of ways. If you are a fitness professional people need to see you in that way. You’ll need to appear professional as well as an expert in your field.

This is so important for anyone who is looking for a job as a potential employer is bound to Google you. Your personal brand needs to show you as reliable, knowledgeable and enthusiastic.

Show off your expertise

It doesn’t matter who you are, a lot of your brand will be based around your expertise. It doesn’t matter whether you’re an expert in videos of cats; the latest workout; or marketing for SMEs, you’ll need to be showing it.
Post snippets of information, answer questions, comment on what other people in your industry are saying, and keep on top of relevant trending topics.

Further your goals

Why do you need to showcase your personal brand? Is it to get a job, find new clients or land media engagements? Whatever the reason, think about what you’re doing and posting and how every little thing can affect those goals.

Who does it well?

Plenty of individuals have cracked the use of social media for personal brand awareness, and here are just two examples:

Richard Branson – The Virgin CEO uses his Twitter account for so much more than promoting his business activities. It’s easy to see that his personal brand is all about travel, fun and adventure with a little insight into his entrepreneurial activity too.

Jamie Oliver – This celebrity chef tweets regularly about food, which goes to show his love for it. There’s no hard sell of ‘watch my TV show’ but just a lot of information, recipes and beautiful photos.

You’re a product

If you can see yourself as a product then you’re going to be able market yourself much more effectively. You can think in terms of promotion, sales, publicity and more. Every product has a demographic and you do too, so if you can define your audience, you’ll be better placed to post information that really speaks to them.

Be personal

Although you are product, you’re also a person, which means you should be showing off your personality. Post pictures of you having fun or going about your day-to-day life. Share things you love and don’t be afraid to use your real tone of voice, even in more serious posts.

What people don’t want is to feel like they are following someone who is nothing more than text on a screen. Let your followers see you and be part of your life. This also means that you should get involved in conversations and engage with the people you follow.


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