Link baiting is one of the most effectives ways of attracting numerous one way links pointing to your site, which in turn boosts your site’s position in major search engines using your main keyword phrases, resulting in more traffic to your site
Link baiting is not a new concept. It is just like coming up with the sort of story that attracts millions of readers in a print publication. Online you will attract readers many of whom will link to your article from their blog sites and web sites. Due to the viral aspects of link baiting, inbound links increase very quickly without much additional input after it has been setup.
What this means is that the same techniques used by print publishers is the very same one you can use online. One of the techniques is using controversy as your topic. Controversy has always sold in the past and it will always sell.
It is important that whatever stuff you are planning to write, you better know your stuff pretty well otherwise you’ll make a fool of yourself and get the high traffic only once or twice. Or alternatively the readers will be able to sense that you have no idea what you are saying and will not even take your bait. You content will just get ignored.
Link baiting means that there is no chance of duplicate content since everybody uses their own original content in linking to your site.