Mobile Commerce, M-Commerce or mCommerce all mean the same. It offers the capability to carry out commerce via. mobile device for example mobile phone, PDA’s, Smartphone and other similar upcoming gadgets. As defined in Wikipedia, “Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.“
The Mobile Commerce is simply an ability provided to users to sell or purchase products, services, information etc. via. Internet enabled mobile devices. Though we can still find some traces of an eCommerce footprint, but practically there are few differences between them. The ecosystem and value chain for mobile commerce is unique and evolving in a different manner than e-commerce as a whole.
The mobile Industry is one such industry, that has experienced a drastic shift in retailing and customer behavior. Particularly in the segment of Smart-Phones, there has been a major boom that made an impact on the retailers.
Unlike ever in the past, the retailers are now required to stay aware of who, how, when and why is someone shopping. Furthermore, they are required to search for better strategies that would help driving traffic into their stores. With time, there has been an increasing number of mediums that a customer can go about shopping items, and one of these means is Mcommerce, where the retailer is not aware of the mobile shopper.
Based on a recent survey, some amazing facts came into picture. Usually males are observed to shop more via. their smartphones. He might probably fall within the age group of twenty-five to thirty-five and use smartphones to do the shopping. This does not mean that females don’t go about shopping through mobiles, but the percentile states that the volume of male shoppers are more in number.
According to observations, Cell phones and shopping is fast becoming a routine habit. Approximately, 80% individuals use cell phones to shop products and services. This can be an important pointer for businesses to mold there services in a way that they can try to capture the deals made via. Mobile phones.
Individuals do search the web for price comparisons, discount coupon codes, product reviews, special season discounts etc. via. smartphones. With the evolution in the mobile phone industry, smart-phones have become one of the preferred ways to stay connected with friends and contacts via. social networking sites. And within these contacts, constant communication and suggestions about a particular brand or product takes place. This offers a large scope to promote your products and services while on the go.
Every information is just a click away with Mobile Commerce. This is an ideal time for businesses grab this opportunity and offer the prospective client with something that s/he is looking for. There aren’t any major changes that you are required to do.
You can even start with choosing an affordable web hosting plan. Meanwhile, get a mobile friendly business website developed and host it over a cheap hosting UK server. Make sure that the mobile version of your website isn’t heavily loaded with heavy scripts or applications, else the visitor would simply lose interest and head onto your competitors site to fulfill his/er requirements.