Creative Podcasting For Business
Businesses are using the powerful Podcasting technology quite creatively. The affordable bandwidth costs, the arrival of affordable iPods and portable MP3 players, and the easy RSS technology are the main factors for the growth of Podcasting. Podcasting for business has taken a new meaning for communication between the businesses and their various types of associates like the clients, customers, and staff.
Maximizing Creative Podcasting For Business
Creative podcasting for business has made possible for providing instant news and related stories to the clients and media. The top news that can boost new products, sales, and corporate news can now be distributed instantly to the media. The speeches and conference summaries can be sent across all over the globe and people can hear to those important stories even while they are sitting idle in their cars in traffic-jams. For instance, if a company executive misses an important conference or business meeting, he or she can still listen to the important details “podcasted”, even while sitting in a traffic jam as most of the cars are iPod ready.
Podcasting for business has made employee training better. The sales force and staff can now have instant access to the company’s training sessions and other information while they are moving, or are at home, or any place for that matter. A specialized training module can be sent across to the employee/trainee quickly and securely.
Using podcast technology, the business is now in more control of the business. The business house saves cost by broadcasting very important business training material to its various employees across the country or the globe.
The business now does not need to bring the employees or trainees and their VPs and trainers to a hotel for the conference or training session, thus saving thousands or millions of dollars every year on employee travel, hotel meeting room, or eating room costs! The employees or the trainees can use the podcast to hear to those meeting, training, or conference tapes any time at the place he or she is present without needing to travel hundreds or thousands of miles.
Now, as a business house, you can send your quarterly earning reports as podcasts to your members and investors. This can be done along with your quarterly web reports to enable your investors and members to get the reports automatically. All your business ideas and future market plans can be sent to people who matters, the investors, using the podcasts and impress them.
While other companies are using the age-old communication methods, you can use Podcasting creatively and stay ahead. Your company advertisements can be podcasted more creatively effectively and people would love to watch them on their iPods. Your business meetings and conferences would not stop people because they are “house-full” events. The events can be watched and heard by them even by staying at home or away by automatically downloading the excerpts or the full event details on their mobile devices.
Know your audience and produce the content that addresses their needs. A quality podcast need not be the commercial marvel to attract masses; it needs to be helpful and friendly to win the attention of the masses.
The podcast can also break boundaries of marketing and can help lonely elders to live happily, talk to children and tell them bedside fairy stories, and educate the students appropriately. The great podcast can help people to overcome the man-made economical disasters and help them create an eco-friendly neighborhood. Podcasts can now get the targeted attention of the age-group 15 to 25, a hard-to-get group using the earlier methods of web-casts!
A creative podcast can now easily reach people who are on move, and that’s a great part of the working population! A great podcast then can also sell the products and services! Podcast for business can be just the instrument needed in the hands of creative internet marketers to help themselves and the world today!
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