Importance of Search Engines And Web Directory Submissions
There are millions of websites present on the internet on almost every topic today. To rank better among these, your website needs specific website promotional and search engine optimization methods like search engine submission and web directory submission.
You should, therefore, need to know the importance of search engines and directory submissions. For your website to be successful it should be on the top of the search engine result pages (SERPs). For this, you need to use different optimization methods to build your website in the correct manner.
One way is to submit your website’s URL to as many search engines and web directories as possible. Also, for the search engines to detect your website, you need to optimize it accurately according to the search engine guidelines.
Difference Between Search Engines And Web Directories
Search engines and the web directories actually have the same objectives. However, they are different to each other in some specific aspects. Web directories usually have smaller indexes and are maintained by human volunteers.
While submitting your website to a web directory, it is required to submit your website’s URL, your website’s Title, the category to which your website correctly belongs, its Description, and the webmaster’s contact information. Whereas, the search engines have relatively large indexes and use web spiders to add the website to its database.
There are different ways in which the different search engines function. Even if they share the same website details, the results that each search engines show may differ. Some search engines look for the usage of keywords only in Title of the web page, whereas some may look for keywords in the entire content of that web page.
Some search engines consider the number of back-links your web page contains, while some may look only for the information present in the Meta tags, and some may not consider Meta tags at all. So, if you want your website to be really successful, you need to study all the important search engines and the way they function; and make sure you optimize your website for all the top search engines before submitting it to all of them. Optimization is an on-going process, so you must constantly fine-tune your site very frequently.
Submitting Your Website To The Search Engines
The search engine spiders are constantly looking for new websites to index them. If your website is new, you need to submit its URL to all the important search engines and also try to get some important back-links in the initial stages. Also, include the URLs of all the important web pages in your site.
You need to check the search engines submission documents and be sure that submitting more that one URL of the same website is allowed. When you add the URL, it is put into a queue and the search engine spiders, also called crawlers, visit your website in due time to include your site’s pages in their database. When web surfer enters some keywords in search engine’s search box, the search engine searches its index for all the related websites and display them according to their rank and importance.
Every search engine has its own specific algorithms to rank all the websites its web spiders crawl, and then constantly re-index these web pages according to the changes that happen on these websites. If there is an increase in the back-links that your specific web pages get, those web pages get better rankings in the search engines.
Shift your focus now on the web directories. Web directories are generally handled by human administrators. Some of the important web directories are Yahoo!, About.com, business.com, looksmart.com, and the open web directory DMOZ.org, which is the best open web directory on the internet. If you submit your website URL to such open web directories, it usually takes quite a long time to get their approval because of the long waiting list.
Every web directory has their own specific guidelines for submission of websites, and search engines have specific website ranking guidelines. It is, therefore, very important to make a note of every guideline and based on those guidelines, optimize your website and all its web pages to rank well. Keywords, long-tailed key-phrases, using these keywords wisely in the content, title of the page, and using Meta tags prudently, and updating your content frequently are some of the basic methods that generate ample recognition to your website.
The rewards of using the above techniques are getting back links to your site, growing web popularity, search engine high rankings, and a constant supply of quality web traffic to your website with a prospect of selling products and services and opportunities of making huge profits! Submit your website and content to the top search engine websites and web directories to get important back links and web traffic.
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