E-Commerce Shopping Cart Hosting
One of the main things which many people and businesses want to add to their websites these days are shops so that they are able to sell their products or services via the internet; this is because that many are discovering what a powerful selling tool the internet can be for them, thus meaning that they want to sell their products via the internet as well just face to face or through their retail store since it gives them an extra source of income. The number of online shops has started to grow over the last few years since adding one to your website has become much easier than it previously was since there are now methods which allow you to add a shop to your website yourself which mean that you don’t have to pay a website designer or developer to install the application for you.
By adding an online shop or e-commerce store to your website, you are giving yourself an extra source of income since it means that you are able to sell the products which you might otherwise sell through your retail store or face to face directly to be public, meaning that you are also able to grab yourself another audience which might otherwise not be aware of your brand and the products that you sell. By optimizing your website and online shop with the use of previous articles within this blog, you are able to make sure that visitors who are looking for a product or service which you happen to sell or provide find your website and online shop through the use of a keyword search on a search engine that your website happens to be listed; this means that you are able to get customers which you might not otherwise get if you were to not have an online shop, and were to sell only through your retail store if you have one, or just face to face if that is the sales method which you use.
When setting up an online shop for your website, the main decision that you will come across is choosing the application that you want to base your online shop on; although this decision might sound like a basic one, it can be a fairly hard one to make because there are many different shop applications that might meet your needs in some areas, but not in others – you might also have limitations that you will have to take into consideration when choosing a shop application, although most are designed to function in range of different environments.
The main items that you will take into consideration when choosing a shop application for your website will include how many products or services you are able to list within your chosen shop application, whether it is commercial or open source and how it compares to other shop applications that are available; these features are important to consider since you don’t want to keep on adding new products or services to your online shop and then find that you aren’t able to add any more since you have reached the limit in that area, you also want to check whether the application which you want to use is open source or commercial – and if it is commercial you should consider the cost of it, and finally you should always see how your chosen shop application compares to other both commercial and open source applications since you might want to purchase a commercial application since it meets the needs of you or your business but there might be an open source application which is just what you want and suits you or your business’s needs more.
You should also consider whether or not your chosen shop application makes SEO friendly URLs with the use of a URL rewriting program out of your product listings to ensure that search engines see your product pages as search engine friendly, thus increasing the amount of visitors that search engines deliver to your website; you should also consider whether or not your chosen application has a search facility to ensure that your customers can easily search through your products or services if you happen to have many listed – this also means that your visitors and customers will be able to find their way around your online shop hassle free.
One major feature that you should consider within a shop application is how search engine friendly it is, since if your chosen shop application isn’t that search engine friendly then search engines might not take kindly to it thus giving up on indexing your shop at a certain point, or might end up lowering the score that they gave you after your first crawl; if you happen to choose a search engine friendly shop application then you will find that search engines will take more of a liking to your online shop, meaning that they will give you a higher score thus giving your website and online shop more visitors which might even mean that you receive more sales through your shop in turn increasing the amount of money which you are able to earn from your shop.
The most basic SEO function which most shop applications under take is the generating of search engine friendly URLs for categories and products which are keyword rich to ensure that they are related to the content of the page that they have been generated for – the page titles of the pages for categories and products are also keyword rich as well since it gives visitors an idea of what they are about to view without having to wait for the entire page to load; both of these basic SEO methods are favoured by search engines since they allow search engines to match your website to more keyword searches that are made through them, meaning that search engines are more likely to place your shop higher up in the search engine results for certain keyword searches that are made by people who are looking for a shop or website which happens to be along the same lines as yours.
You personally should also try and ensure that the descriptions for your products are as keyword rich as possible, since search engines will also favour this since as is the case with keyword rich title tags and URLs, because of the fact that they can then relate them with more keyword searches thus providing your website and shop with a higher rank in the results page as well as an increased search engines score; this means that ensuring that your new online shop is search engine friendly is something which you have to make sure of as well, meaning that you can’t rely on the built in functions of the shop systems that you have chosen to use.
Choosing the Application that You are Going to Use
Choosing a shop application which you are going to use for your website can be a hard decision to make, since there are many different factors that you should take into consideration based on your requirements within this type of application; you should always ensure that you make your final decision based on information that you have read on your chosen application – this is especially important if you are planning to purchase a commercial application since you might not be able to get a refund if you purchase the application but then realize that it isn’t what you want.
The main factor which you should consider when choosing a shop application is whether it will run within your hosting environment or not – this is especially important since you don’t want to purchase an application but then find that it won’t run within your hosting environment, in this case you will probably not be able to get your money back; this means that you should always start out by using open source shopping applications, since you are then able to gain the knowledge of the hosting environment in which your hosting account resides, meaning that you know what kind of specifications to look out for when you look to upgrade to a commercial shop application in the future – this also means that if you decide to use an application that isn’t compatible with your hosting environment, you won’t loose any money since you haven’t paid anything for the right to use the application since it is open source meaning that anyone is able to use it for free.
You should look around at the different applications that are available for you to use as a shop on your website, since some may meet your needs in certain areas whilst others do in the areas which aren’t covered by some shop applications; you should always look around at both commercial and open source applications, meaning that you shouldn’t dismiss open source applications if you have the money to spend on a commercial application, and shouldn’t dismiss commercial applications if you want to use an open source applications but do have the necessary funds to cover the cost of a commercial application.
In conclusion, with the use of SEO friendly shop application, you will be able to bring more visitors to your main website as well – but you can’t just rely on the application itself to be SEO friendly, since it is up to you to make sure that your product and category descriptions are keyword rich since it will give search engines something else to favour in your website.
You should also be aware of the many factors that you should take on board when considering a shop application that you want to use on your website – the most important factor being whether you want to pay for the application that you are going to use, or whether you just want to use a free one which you can easily setup; this is because you don’t want to purchase a shop application for your website but then find that it doesn’t suit your needs, or find an open source application which happens to meet your requirements more than the commercial application does – however, one thing to note in this situation would be that you will not be able to get a refund on the license that you have purchased for the commercial application that you were using.
You should also make sure that before you purchase any application, or before you try and install any shop application within your hosting space, that the application which you want to use is actually usable within your hosting environment – whether you’re on a shared, VPS or dedicated hosting package; this is because if you want to use a commercial application but find that it doesn’t work, you won’t be able to get your money back and you could cause yourself a lot of frustration if you don’t use the right type of package.