Having a website without having a detailed understanding of how well it performs is like working in the dark. As a small business owner, you need to understand how many visitors you have, who they are, where they come from and, most importantly, how they behave when they visit you. To find this information and …
Google has announced, starting in April, its mobile search ranking algorithm will start to take into account whether a website is optimised for mobile devices, which means websites that are mobile-friendly are likely to receive more favourable treatment over ones that are not. If your website is not yet optimised for mobile devices, this news …
When Google announced it will start favouring websites that use SSL, it came as quite a surprise to many. Google is usually very quiet about how it ranks websites, but it clearly wants more websites to start using SSL, even if it is technically unnecessary. For this reason, Google broke their tradition on algorithm secrecy …
Google recently announced +Post Ads which allows brands and advertisers to utilize their Google + posts and turn them into ads which can be displayed across the Google Display Network. The program which was launched without much noise and chatter is aimed at limited number of publishers with high following giving them a way to …
In a Google Webmaster Video, Matt Cutts, head of Web Spam at Google gave some essential tips about how one can identify a bad domain name and avoid purchasing it. To begin with, we should know what a bad domain name exactly means. It is not something hard to remember or a long string of …
Ever since Google has rolled out its own social networking platform there is buzz in the industry about how can one make the most from it. Since there are many cues about Google using G+ as ranking factor it is one of most focused areas of online marketing. Compared to other social networks Google Plus …