With the introduction of SmartPhones and the ability to access the web using them has gained much popularity. With this revolution brought the need to optimize a website in-a-way that it can be accessed easily over mobile devices as well. In the meantime, webmasters got charged up with figuring out the best ways to utilize this opportunity and best promote their websites for such users. Though, due to the constantly upgrading of the search engine algorithms, anything effort done is never enough.
And now with inclusion of smarter wireless devices, the task has become even tougher. According to reports, approximately 40% users access web and other places using such devices and gadgets. Knowing this fact, it becomes your responsibility to try and make your website Mobile friendly and attract traffic from users accessing the web through these gadgets. One way is to create your website in a way to optimize it for both desktop computers and mobile devices.
As a matter of fact there still exist certain limitations to mobile devices, but it may not be the case in future. Many of the tags, tools and blocks of code used in websites are ignored by mobile bots. Search engines of this generation have algorithms that tries to offer the most relevant search results to the users. If it realizes that a particular site doesn’t offer justice to a wireless device using a particular technology, it wouldn’t show such sites in its results. This helps in offering the best user experience though.
So, if you have a business website, optimizing it for mobile users can offer great opportunity to taking advantage of the opportunity to convert a user browsing your site using such devices. Also, it has been recently observed that the sales conversion ratio is higher for mobile devices than the traditional way. Based on a survey conducted by Google, 61% of users will call a business after they have found it through a mobile device. This further make it essential for you to build a site keeping in mind the users accessing it using such devices.
These facts points us to the fact that mobile searches would be playing an important role in driving traffic to a particular site in the near future. As a business owner, it is time that you start monetizing the traffic reaching your website through mobile devices.
What is the difference between Traditional SEO and Mobile SEO Techniques?
As a matter of fact, there isn’t much of a difference as of now, all you need to do is make certain tweaks to the strategy that is being used currently. Before proceeding with optimizing the site for mobile devices, it is important that its well optimized for traditional search engine crawlers.
Later, you may use the following pointers to redefine a strategy for mobile SEO :
Make sure that the website is accessible on most of the widely used mobile devices
Similar to the way how we try and make sure that a web-page and the entire website is accessible via. various browsers, your site should be viewable across all the majorly used mobile devices. Instead, if you optimize it for a particular device in mind, you maybe losing prospective clients that use a different device. Hence make sure that the site is accessible evenly across different devices and not just one.
Keeping Limited On-page Content
Considering the smaller screens of mobile devices, it is necessary to keep minimal yet informative on-page content. This should not only help the page to be lighter for mobile applications but would also allow users to get the precise information in the shortest duration. Ofcourse, you need to be smart with using the keywords within the shrunken content. Few webmasters do not recommend anything more than 150 words to be used on a page for the mobile version of a site.
Building a Style Sheet for Mobiles
While building a style sheet for your website also make sure that you create one for mobiles as mobile.css. You may latter make the necessary changes to this file to make it compatible with different mobile devices.
Keeping the Codes Right
The heart of any website over the web is its coding. It is one of the aspects that drives the website and is also considered to be an important aspect for SEO. Different wireless gadgets may interpret the codes differently, hence it’d be beneficial to use XML. As most would be aware about the impact of bad coding over the SEO efforts, the same goes true for sites for mobile devices as well. Hence it is highly crucial to proof read the website code thoroughly.
Analyze the User Reactions
This is an aspect that even goes well with optimizing a website for desktop and laptop users too. Analyzing the behavior of users forms one of the crucial part of SEO. Its no different in case of mobile SEO, you need to analyze the user reactions thoroughly as different users may use different mobile devices and search differently as well. While searching over a wireless device, its obvious that users wouldn’t usually use long tailed keywords but stay precise and short. Hence it is important that you optimize your website for such users, ofcourse this should be on top of the already optimized ones.
Building a different sitemap for mobiles
Sitemaps are nothing but a list of pages of a web-site accessible to both crawlers or users. While working on optimizing your site for mobiles, you must ensure that a different sitemap is built and submitted. For that purpose, you may use the Google webmaster tools. Please refer the help offered by Google You may also choose to include it in the robot.txt file as well.
Mobile friendly Website
It would be foolish to have large files loaded with huge content and graphics on the mobile version. While working on optimizing a site for mobile devices, it is important to keep it as simple as possible. If your pages are lighter, the search engines spiders would be able to crawl the pages efficiently so would the bots be able to index it well, which would further help your site to be ranked well in the SERP’s for mobile searches. Coding in XHTML-MP can be considered for that purpose. This should also help you offer a better user experience.
Linking both the versions of your website.
With keeping a site lighter, you need to drop the idea of having multiple links on particular pages of a site. Hence its ideal to link-up the two versions of your website together with a mobile redirect device. At-times, the mobile bots might be looking for a traditional site, so to serve their intention well you may choose to redirect it to the version of your site that is ranking better.
Having said that, you also need to ensure that the website’s are hosted on a reliably fast web hosting UK server to serve the user requests emerging from the UK.
These were just a few pointers that should help you optimize your website for mobile devices, as time progresses, we can find more advancements in this area, so would be the need to optimize our strategy to suit the need of time. All said, it is finally you who would need to figure out the user behavior and make the necessary tweaks to take best advantage of the emerging trends.
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