Web Traffic – Part 1

Web Traffic – Part 1


What is Web Traffic?

In simpler terms, Web Traffic is defined as the interaction between website’s pages and the visitors to that site. The web traffic is continuously logged on the Web server as the visitors surf the website’s pages. We’ve traffic is the indicator to check weather the website is popular or not. The analysis of the web traffic is critical for every webmaster because it reveals which web pages attract more visitors and how often.

Every website needs the web traffic for many important reasons. Without good web traffic the website will quickly become isolated on the Internet. Even if the website is fully loaded with excellent content, high-quality products, good graphics, etc; it needs traffic or the visitors to give away its messages, to do business with them, to give them useful information, to interact with them in any way, or just to give satisfaction to the webmaster that his online efforts are being seen by other people.

Web traffic is the most important component of any online business website. To earn a fortune on the Internet the website must attract a highly targeted Web traffic. Later on, we will see how to attract the highly targeted Web traffic, but before that we must understand more about web traffic to be able to utilize it correctly.

Measuring the Web Traffic

Web traffic is used to check the popularity of websites and its individual pages through the web traffic it receives.

Using the web server log file, the web traffic can be effectively analyzed. This traffic statistics is automatically maintained and generates a list of all the web pages that receives traffic. The difference between a page view and a hit is to be understood to know how traffic statistics work.

Suppose, a web page has 5 graphics, then when a visitor opens that web page, then 6 hits (5 graphics on the web page plus the whole web page itself) are recorded, along that, one page view (the whole web page) is also recorded by the web server separately. A hit is recorded when any file is opened by the visitor. Each graphic element and the web page are considered as separate files, and therefore all elements including the web page are counted as separate hits.

The collective data of all the page views are recorded to monitor the web traffic.

The information that can be learnt from the web traffic statistics are:

  • The total number of visitors to each web page
  • The average page views per visitor. If this number is higher, it denotes that the visitors have viewed greater number of web pages on your website. This would also mean that either the visitor liked the information present on the web page and also looked at many more pages, or denoting that the visitor has roamed aimlessly, or that he was unable to find the information he desired and searched more on other pages.
  • Average duration of visit
  • Average length of time per page visit
  • Most requested web pages this indicates which pages are more popular
  • Most requested entry pages this indicates which pages were used by the visitor to enter the website
  • Most requested exit pages this indicates which pages were used by the visitor to leave the website
  • Referrers — This can be used to know which outside websites are sending the visitor to your website, or the web page.

Controlling Web Traffic

The popularity of the website is measured by the amount of web traffic it receives. This statistics can be used to further improve the web pages that receives less web traffic. Sometimes, even some of the web pages that are very popular and are also receiving huge amount of web traffic are required to decrease its web traffic so that only authorized visitors are granted access.

This can be achieved by making the web page password protected and limiting access to only those who either pay an amount to view that page, or subscribe to its membership.

A thorough analysis of the website traffic statistics can enable you to know which web pages are popular and how this popularity can be used to monetize that web page, if it is has valuable content or has links to new great products, either affiliate products or your own products, which can be sold for profit.

Some of the web pages can be entirely blocked to specific web traffic to prevent them from accessing sensitive data or to prevent hacking of the website, especially by blocking certain IP addresses which are used by internet hackers.

Even web traffic from some countries can also be completely blocked for security or other reasons. Sometimes, the entire website is shut down for a certain period of time because it received excess web traffic and the over-crossed its allocated bandwidth limit. Hence, depending on many factors, it is possible to control the web traffic wisely.

Increasing the Website Traffic

Web traffic can also be controlled and diverted to specific web pages and used to make more money, for instance, during a product launch when a sharp rise is web traffic is expected. This can be achieved by redirecting web traffic through selected pages, for example, sending the web traffic to certain other sales or product promotion pages and then redirecting the traffic to the main sales page. Doing this, you can achieve more exposure to your other products during a major product launch.

As you must have used special website promotional methods like email advertising, used the social networking to generate targeted traffic, used Google Adwords, and other PPC advertising campaigns to advertise your new product launch that have successfully generated massive targeted traffic to your new product’s sales page, you can as well use the same massive targeted web traffic to sell other exciting products at the same time.