What Is E-business | Part 1

What Is E-business | Part 1

What Is E-business?

E-business, acronym of Electronic Business, is the term he uses to identify business transacted by electronic means, usually on the Internet. It is often associated with the term e-commerce. You can define e-business as business done online in the broadest sense of the word business, from direct contact with customers, suppliers as well as market analysis, investment analysis, search of information about the macro environment, market research, etc.

It is also the set of systems of a company that connect to and interact with the systems of several other companies serving as the infrastructure of e-commerce (i.e., electronic commerce).

E-business application is to create systems capable of providing communication between companies streamline the process of buying and selling between them, there are even systems that do automatic application to other companies in accordance with its stock of products, thus facilitating the whole manufacturing and selling process, improve the availability of products according to the demand for them.

Process analysis and diagnosis of a strategy for E-business

Placement of business

The e-business strategy should begin with a thorough knowledge of the business that will start or change. The first consideration should focus on what is meant by the new business or supporting their existing business model that need to be reformulated.

The project manager should consider in conjunction with the various company departments on the following set of questions:

  1. In which sector is located the business I want to start or redesign?
  2. What is the current positioning of the company in the market that fits?
  3. Who are the competitors abc?
  4. Who are the potential competitors?
  5. What is the profile of current customers of the company?
  6. What is the profile of potential clients of the company?
  7. How many and who are the main suppliers of the organization?
  8. What is the size of the firm?
  9. What is the economic and financial performance of the company?
  10. What have the financial resources to implement an enterprise e-business strategy?
  11. What is the number of company employees?
  12. What is the skill levels of employees?
  13. What is the current geographical coverage of the business?
  14. What is the geographic coverage of future business?
  15. The company has internationalized its business or want to do it?
  16. What is the growth strategy of the organization’s business?

E-Business – Experience in the digital economy

In this process of analysis and diagnosis, which will be essential to assess the familiarity, involvement and openness throughout the organization to a Web process

It will be important to list the level of knowledge on these issues by senior management of the organization, to be implemented an appropriate training program for managers indicated and possibly the entire company.

If the company already has a website, you must do a more thorough description as possible of its shortcomings or limitations.

The most important questions to ask are the following:

  • The company already has a site?
  • If yes, when it was released?
  • The new site is an evolution of previous or want to add new features?
  • Who was responsible for designing the current site?
  • What are the major flaws of the current site?
  • What are the most important limitations of the current site?
  • What are the objectives of the current contents of the site?

E-commerce Objectives

The objectives that are beginning a Web presence, objectives should fit the content, graphic image, functionality and technology to support the site.

It is extremely important that the organization is confident that the goals pursued by his presence on the Web in its minimum goal should be to mark its presence merely institutional. The level of digital sophistication should be in accordance with the needs of the company, its strategy, its positioning and also their financial capacity. The goals of web presence may be of different orders such as reducing costs, increasing revenues, among many others.

A web presence can allow a set of objectives / processes that are:

  • Institutional presentation;
  • Brand site;
  • Provision of services to clients;
  • Process optimization of the sales force;
  • E-commerce;
  • E-procurement;
  • E-marketplace;
  • E-collaboration;
  • Supply chain management;
  • E-community;
  • EDI;
  • Customer management via CRM;
  • Integrated management of the value chain.


After defining the strategy, but before its implementation, the company must validate the solution found through the following questions:Is there any actual or potential competitor with a presence on the internet as it was defined by the company?

  • What modules or processes intended that the web presence is more efficient than the existing business processes?

Stages of a fundamental strategy of E-business

Objectives of the strategy

The company will collect and treat a range of information, particularly about where the market will act on its competitors, customers, suppliers, partners and solution providers of e-business. After treatment of the information, the company must define the following aspects:

  • Revisit the vision and mission of the company;
  • Analyze the industry or business that will address;
  • Identify existing competitors of the company and its competitive position;
  • Constitution or not a company separate from the current Web;
  • Set whether to globalize the business;
  • The company must set objectives, aims to be leader, challenge, or address a niche market.

Wording of E-business strategy

After obtaining the results from the sectoral analysis and competitive position, the company can define and formulate strategies and electronic commerce more specific and realistic.

The key issues that arise when formulating a strategy e-business are:

  • How to find strategic opportunities or business?
  • What is the appropriate business model?
  • What is the technical solution to use?
  • What is the best cost / benefit and risk analysis of the best investment?



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