Responsive website design is the dominant strategy in web development at the moment. As a technique, it focuses on creating a single universal design and layout that can is accessible and usable on mobile and desktop devices. Whereas in the past web developers have been forced to develop and maintain separate mobile and desktop websites, with a responsive design there is only a need for a single layout as all elements of the design are flexible and will move to provide the best viewing experience for the end-user. Responsive website is incredibly important in lowering costs and developing sites that meet the very latest accessibility standards, with the practice now common place.
Response website design is also commonly known as “fluid website design”. With a responsive website the layout will adapt according to the conditions that it is provided with, so as well as adapting to meet the various screen sizes of desktops, tablets and smartphones, the layout will also adapt to meet a change in the size of the window that it is in on a desktop computer, for example. With such a fluid design, you can be confident that your visitors will be able to browse your website quickly and easily no matter how they access it.
Better user experience
By giving your visitors the opportunity to access your website in any way they’d like to, then this is more likely to result in a better user experience. More often than not mobile websites lack the content and features of their desktop equivalent and leave users disenchanted when they’re trying to use their smartphone or tablet to find something quickly, but your responsive design will improve upon this by delivering the same content as your desktop website in a more mobile friendly format. Users no longer have to default to one method of access and can use whatever device they have to hand.
Developing multiple websites will also increase your costs greatly. Mobile websites can sometimes be tricky and intricate to perfect and in the past have been developed using their own language, WML, Wireless Markup Language. Smartphones and mobile devices capable of rendering HTML pages have become mainstream however and so for the past 5 years or so, developers have been able to use their standard desktop web development toolkit for mobile websites. Developing and maintaining two separate sites is still an expensive business however, and responsive design aims to beat this by creating just a single website for multiple purposes, therefore producing costs associated with just a single site rather than multiples.
Creating a single responsive website will provide a solution that is a lot simpler to manage than having separate mobile and desktop websites. Whereas before you would have to have separate SEO campaigns for each website and one update would have to be applied to two websites, whenever you want to make changes then they only need to be done to a single design. For your SEO you will only need to have one campaign that can target mobile and desktop users because you’ll be sending both target markets to the same website, the only difference being that the site will adapt to match their viewing conditions once they reach it.