I came across this term topical links, are these incoming links and do they have an importance in SEO?
What kind of links is known as topical links in SEO?
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Topical links are the links that are of relevance and current interest to the website. It can also be synonymous to relevant backlinks. Thus topical links are the backlinks coming from niche relevant websites. The search engines give importance to incoming links from niche related websites. For example if you have a hat selling website then backlinks from external sites about hats, caps and fashion, etc. would be of relevance for your website.
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One of the most important alerts technicians have been employed to draw out from hyperlinks is topical relevance. This facilitates Google to answer back to questions such as "What is this website about?" by analysing inbound hyperlinks.
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Topical links are mainly used with incoming backlinks. Websites which have similar content have topical relevance. Backlinks having topical relevance weight more impact on rankings of a website in search engines compared to backlinks from website that are not at all related. It is believed that search engines have an assumption about topically relevant links. The assumption goes such that topically relevant links offer additional information to the users.
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Originally posted by zenita View PostYes Priya you right, while webmasters wish to create backlinks for their websites they must try avoiding the use of non-descriptive or generic anchor text.
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