Originally posted by stodrom
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If you're hosting a site in a specific country where your aim is to target users in a particular geographic location [US, UK, Canada, etc], it's a necessity to have it hosted in that specific country.. for this purpose you can use Google's geographic target tool to provide them with information that will help them determine how your site appears in the country-specific search results, & also improve the search results for geographic queries. This data enhances the existing on-hand information, & setting a geographic target won't impact your appearance in search results at all..
There are various other reasons which include the Ping timings & Traceroute hops.. the lesser the time in both [which is measured in milli secs MS] the faster you have access to the site..

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