Hi,
I'm about to commence on a redesign of a friends web site to bring it up to date. It was completed years ago and is lacking in some areas of standards compliance as well as looking very dated. I'm planning on freshening it up and bringing it up to date.
Now, the domain name is staying exactly the same and will not be changing. As will the individual page urls. I am leaving the original web host with the email side of things and I want to just point the domain at my server IP here on EUK. My question is, do I need to apply a 301 Redirect to the page urls of the site in order to preserve built up SEO juice? The site currently ranks on page 1/result 1 on google for quite a few keyphrases and we wish to maintain that and not have to start from scratch again with the redesigned site.
I've done some reading up on the 301 issue and almost everyone (including Matt Cutts) say that 301 redirects are only really required if you are changing the name of the actual domain and wish to preserve ranking. If the domain name is staying the same (in this case it is) and its just a new server IP then 301 redirects are not required.
Would appreciate some feedback on that folks! Ta.
I'm about to commence on a redesign of a friends web site to bring it up to date. It was completed years ago and is lacking in some areas of standards compliance as well as looking very dated. I'm planning on freshening it up and bringing it up to date.
Now, the domain name is staying exactly the same and will not be changing. As will the individual page urls. I am leaving the original web host with the email side of things and I want to just point the domain at my server IP here on EUK. My question is, do I need to apply a 301 Redirect to the page urls of the site in order to preserve built up SEO juice? The site currently ranks on page 1/result 1 on google for quite a few keyphrases and we wish to maintain that and not have to start from scratch again with the redesigned site.
I've done some reading up on the 301 issue and almost everyone (including Matt Cutts) say that 301 redirects are only really required if you are changing the name of the actual domain and wish to preserve ranking. If the domain name is staying the same (in this case it is) and its just a new server IP then 301 redirects are not required.
Would appreciate some feedback on that folks! Ta.

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