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eCPM with Adsense

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  • eCPM with Adsense

    Just curious, what is your current eCPM with Google Adsense? Today I just checked my Adsense account and it showed that my current eCPM is $6.7. What do you think? Was it good?

  • #2
    That means your revenue is $6.7 per 1000 impressions which is fairly good, to increase revenue you'll need more targeted traffic for getting high CTR (Click Through Rate) or you should target high paying keywords.

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    • #3
      Hello,

      eCPM stands for "effective cost per thousand impressions". With this a publisher can earn for every 1000 impressions that he will be getting.

      mathematically It can be given as :

      eCPM = earnings divided by number of impressions multiply by 1000.

      With a high eCPM your site will get high paying ads. Because you have keywords which attract high paying ads.

      Regards,
      Ken.

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