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If you want to improve ranking in Google, forget the algorithm and focus on people

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  • If you want to improve ranking in Google, forget the algorithm and focus on people

    I wish the title of this entry as " SEO is dead". But if I did have two problems. The first, the fierce competition in Google for those terms.And the second, which would be going against my principles and beliefs.

    I do not think that SEO is dead. In fact, I think it is more alive than ever. What happens is that SEO as we knew it two years ago, almost nonexistent. Or rather, has incorporated other factors that make the traditional have lost some weight.

    This does not mean they do not work. Technical factors of SEO are still perfectly valid. Both the elements on page (URL, title, code, etc..) As off page (domain, redirects, hosting, etc..), Google still regarded as fundamental.

    Contrary to what people believe, the fundamental principles of SEO are not secret. In fact, Google publishes a very easy to understand guide to learn how best to position your website.

    Another thing, are those elements that fall within the search algorithm that individual if they are secret. And it's okay to not be abused.

    Two weeks ago, we learned that Google had built 50 new key to their algorithm, focusing primarily on the freshness of content, originality and the factor "social" content.

    And here is where social networks. Not that the social networks themselves favor the positioning of your website. But is the value of the content that you post on the same, and how to share this through social networks, which supports search engine optimization of your online store, blog or website.That's why we are seeing sites with technical factors of SEO deficit position well in strategic keywords.

    And all this as we leave? Better than ever. It will not matter much what you know about SEO techniques. In fact, it is said that penalize the "excesses" of technicalities. Now you have to worry about what never should have put aside: love of your audience with your content. Yours, his own. Because it is also very strong penalizing copies.

    If you focus on creating valuable content, the rest will come as if by magic. Your community will share from their social networks, that will reach more people, which in turn will share and save, and generate new content from you.

    All your efforts must concentrate on generating traffic to your website value, online shop or blog. That means you the highest conversion rate you can get.That is the main foundation of Inbound Marketing, which my friend Oscar del Santo has just released an excellent book .

    If you do this, you can remove from technical trends, and focus on putting together a plan of valuable content to your potential customers. If you keep adding value human and comment on other blogs and forums, if you update your social networks achieving expand your community and if you measure your actions, and acondicionas your strategy to the natural demand for your visitors, you can forget about extravagances as "density keywords "," rel = nofollow "" dublin core goal "and other frikadas we make up those who work in online marketing.

  • #2
    It is true that the focus must be on providing value to the people who visit the website. However you cannot forget the algorithm. The algorithm puts across the rules that have to be followed so that the people who use that search engine get the right results. It is important to create the search engine optimization strategies in accordance with the Google Algorithm for getting good results. SEO is surely not dead, its just that the way in which SEO is executed is changed. The most important fact is avoiding the repetition of the keywords, instead of the same keywords, keyword variations can be used.

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    • #3
      The real point of SEO is to optimize website pages to improve sales conversions, that has always been the case for actual SEO as opposed to the SEO expertise.

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      • #4
        Re: If you want to improve ranking in Google, forget the algorithm and focus on people

        This is a great article for SEO Technicians. I real whole your opinions and I am agreeing with all of them. It’s true. SEO is not dead but it’s more practical than ever. We have to focus on people. No matter how good we are at SEO, if we can’t focus on SEO properly then our whole effort would be useless. Our content always should be creative and accurate.

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        • #5
          Re: If you want to improve ranking in Google, forget the algorithm and focus on people

          When it comes to writing content, it is important to think from a reader’s point of view. Just imagine of you come across a really exciting blog title and you decide to read it but if all that you see is a little content stuffed with a lot of keywords, you are going to be annoyed for sure. Write for the readers and add appropriate links in order to enhance the readability and you will surely get a lot of benefits from such informative posts. If you have thought of an attractive title for your post, make sure that you are doing justice to it by incorporating the suitable information to which the readers can relate to. If your content is liked and appreciated by the people, securing a good position in Google is not going to be a difficult task for you.

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          • #6
            Re: If you want to improve ranking in Google, forget the algorithm and focus on people

            Social Networking has started playing major role these days. if you type "Sir" in google, you will see that "Sir Ravindra Jadeja" is above everyone in google and this has happened only due to Twitter and FaceBook.

            as a marketing person, you think of reaching out to maximum people, earlier it was possible through backlinks alone, but now you need to come up with unique content which should be liked by hundreds of people.i write at least 1 unique article every week and post a link to it from my Twitter, Linkedin and Facebook account. this serves 2 purposes, you can share your thought process with people in your network and if liked by those in your network, you get visibility infront of those who are in the network of your friends.

            SEO has changed now, so we have to adapt to this transformed SEO, which is now Social Engine Optimization.
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            • #7
              Re: If you want to improve ranking in Google, forget the algorithm and focus on people

              Originally posted by eUKhost.com View Post
              Social Networking has started playing major role these days. if you type "Sir" in google, you will see that "Sir Ravindra Jadeja" is above everyone in google and this has happened only due to Twitter and FaceBook.

              as a marketing person, you think of reaching out to maximum people, earlier it was possible through backlinks alone, but now you need to come up with unique content which should be liked by hundreds of people.i write at least 1 unique article every week and post a link to it from my Twitter, Linkedin and Facebook account. this serves 2 purposes, you can share your thought process with people in your network and if liked by those in your network, you get visibility infront of those who are in the network of your friends.

              SEO has changed now, so we have to adapt to this transformed SEO, which is now Social Engine Optimization.
              Absolutely agree with you Mark. SEO is an ongoing process and changes all the time. What's important to remember also is Google is constantly refining and improving their complex algorithm to further improve the search results presented to their users. If Google users are not having a good user experience, then do you think they will continue to use Google if there is an alternative that is much better?

              While I don't think social media is the be-all-end-all when it comes to search engine optimisation, it is a very reliable signal that Google has factored into its algorithm and I think it can and does act as an especially useful signal for Google to determine pages or news articles which have become breaking news very quickly (which is just one of the reasons it's a fairly important part of your SEO strategy).

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              • #8
                Re: If you want to improve ranking in Google, forget the algorithm and focus on people

                We all know that content based links are favored by Google. If you have written an informative post that provides with value to the people and if the links are placed appropriately in it, then you will surely get benefits in terms of keyword rankings and incoming traffic as well. However, it is important to synchronize the content publishing activities with social networking to get the best results.

                You can create social networking profiles with the name you use on the article directories and blogging websites. You can update your posts on the social networks. If this is done on a daily basis, you can surely create a great web presence.

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                • #9
                  Re: If you want to improve ranking in Google, forget the algorithm and focus on people

                  Quite truly 'Search engines follow people', so as long as one delivers with the right information/material/products/services to the website audience, there is nothing to worry about. If a webpage/product is referred and recommended by any means such as social networks, reference links posted over webpages, email or whatever, it acts as votes for the particular webpage and hence for the website. The more volume of people linking and recommending a page, the higher is your scope to be ranked high in the SERPs.
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