Why Customer Journey Mapping is Essential for Business

[Jamie Lee]

Hey,

I am new to online shopping, therefore could you please explain the advantages of becoming a customer? The Use of Journey Mapping in Business is Critical

[Hallie Russell]

Customer journey mapping is the process of collecting and bringing together the information that a customer produces throughout their interaction with a company. As a best practise, it should be gathered from all touchpoints, such as in-store and website activity, online and offline interactions, purchase histories, and any other personal data that an individual has voluntarily shared. This offers businesses with a coherent picture of their connection with a customer and, when coupled with data from other customers, provides a broad variety of possibilities for better understanding the whole client base, which is particularly useful for B2B companies.