Why Customer Journey Mapping is Essential for Business

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  • Hallie Russell
    Customer journey mapping is the process of collecting and bringing together the information that a customer produces throughout their interaction with a company. As a best practise, it should be gathered from all touchpoints, such as in-store and website activity, online and offline interactions, purchase histories, and any other personal data that an individual has voluntarily shared. This offers businesses with a coherent picture of their connection with a customer and, when coupled with data from other customers, provides a broad variety of possibilities for better understanding the whole client base, which is particularly useful for B2B companies.

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  • Why Customer Journey Mapping is Essential for Business


    I am new to online shopping, therefore could you please explain the advantages of becoming a customer? The Use of Journey Mapping in Business is Critical