Site speed ranking factor

[lapunluyang]

Hi all,

So what's everyone's take on site speed as a ranking factor, for example on Google? I was looking in Webmaster Tools and there is a Site Performance graph.

If a site is particularly slow, I imagine it may lose some favour with Google, but if you're about average, do you think this would reflect on your ranking? My guess it probably not that much, but it has got me thinking.

Is it worth investing in a faster server, for example?

[jakson0100]

I think, using site speed to help determine SERP is a bad idea. SERP should be based on relativity to the search phrase not how fast the site loads. If someone is looking for an answer on Google, I don't think they would mind if the site with that answer takes 3 seconds longer to load.

[wikkiss]

has anyone proven this to be true? im going to assume a site would have to be veryyyy slow to be negative?