What is the purpose of cloaking?

[iwebdesigner]

Hlo Friends,
What is the purpose of cloaking?

[zenita]

Cloaking is a search engine optimisation technique in which the content or information presented to the user is different from that presented to search engine crawlers
(i.e. spiders or bots) for better indexing. It is considered too black hat SEO. According to Cloaking when a user visits one website but it is redirected some non-
relevant website. The main purpose of Cloaking is to get maximum traffic towards our website and make them rank higher in search engine result page (SERP).

There are many cloaking factors, some of them are as below :

1] HTML reach websites
2] Flash based websites
3] Replacement of Java Scripts.
4] Cloaking in E-Mail
5] Invisible or Hidden Text
6] URL rewriting

[alexson]

Clocking in a technique of black hat SEO. It uses to divert traffic on your website.

[Clara Smith]

Cloaking is basically a Search Engine Optimization (SEO) technique. Most of the webmasters use this technique to get instant rank in Google but it is considered as a black hat SEO technique. In this technique, webmasters serve users content or information that is different from what is present to the search engine crawlers (i.e. spiders or bots) to improve a website’s search engine rankings for certain keywords
In simple webmaster maintain two different copies of one webpage for different purposes. But this technique is harmful to your website. Sometimes the search engine may permanently ban your website from their result pages.
Common ways to implement cloaking in SEO:

• Invisible or Hidden Text
• Flash Based Websites
• Cloaking in E-Mail
• HTML Rich Websites
• Replacement of Java Scripts

[Robyn Jones]

Cloaking - In simple words, when you are maintaining two different web page copies, one for search engine crawler and the other one is for the human visitor, and also serving the different content it is called cloaking. It is basically black hat techniques. It is not a good practice for SEO.

Types of Cloaking

• User-Agent Cloaking
• IP based cloaking
• JS cloaking
• HTTP_REFERER cloaking
• HTTP Accept-language header cloaking

[Naheed]

The method of presenting the content to the search engine crawler is distinct from the one presented to the
user’s browser for better indexing is called cloaking. The purpose of cloaking is to distort the search engine
ranking through cloak content. It is also deemed as an illegal technique and touted as Black hat SEO.

[alexjames]

Cloaking is a black hat technique, in this technique deliver the content to the search engine spiders is different than what is showing to a regular human browser. The goal of this black hat technique is to improve the website's ranking on search engine result pages. In cloaking, the user and search engine crawler are on the same page. But, both are received a different kind of contents.