What is the purpose of cloaking?

[iwebdesigner]

Hlo Friends,
What is the purpose of cloaking?

[zenita]

Cloaking is a search engine optimisation technique in which the content or information presented to the user is different from that presented to search engine crawlers
(i.e. spiders or bots) for better indexing. It is considered too black hat SEO. According to Cloaking when a user visits one website but it is redirected some non-
relevant website. The main purpose of Cloaking is to get maximum traffic towards our website and make them rank higher in search engine result page (SERP).

There are many cloaking factors, some of them are as below :

1] HTML reach websites
2] Flash based websites
3] Replacement of Java Scripts.
4] Cloaking in E-Mail
5] Invisible or Hidden Text
6] URL rewriting