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5 essential tools for managing Social Media Profile

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  • 5 essential tools for managing Social Media Profile

    Obviously, saying it is easy but implementing it requires a long time especially, knowledge and applications or tools with which to work. Currently, the Internet is full of applications, however to know what are the best and most versatile (and economic) help greatly to successfully develop social media strategy.

    Hootsuite is today one of the best tools to manage multiple accounts and social networking profiles . It allows to integrate and manage social networks like Twitter, Facebook, Linkedin, Google+, Instagram and Fousquare ... And if instead of company, agency or community managers are the advantages when work is evident.
    Hootsuite also incorporates reports pretty good about the results, although there is a small limitation here. With the Pro version ($ 9.99 / month) can generate only a report, but little good, because it works by a point system. From the 50 points, you billed per point aside, the truth is that it is expensive.

    The next version, from $ 1,499 / month, which is clear to be priced. Still, Hootsuite is a great tool to work with and monitor multiple Twitter Hashtags, and user profiles.

    FeedReader is an interesting application and little known. The most attractive thing about it is that allows tracking from Facebook, Twitter, Youtube and blog, all what your competition is doing and to monitor it . Also, in case you're an agency such as ours, used to know what your potential customers are doing on social media before going to see him and so present a firm proposal on insurance.

    SocialBro is a fantastic application specific to Twitter, offering a firsthand analytical cost (free version and the basic $ 6.99) very affordable. Allows control new followers, who has stopped following you, profiles influential presence and activity ratios, monitoring Hashtags, best time and day to post tweets, influence and activity indicators .... Honestly, very worthwhile.

    It must be said, at this point, the importance of Twitter in a social media strategy, for many companies is a much more powerful channel that Facebook and some reports attribute more importance to the followers of Twitter to Facebook. Furthermore, the treatment and the communication is much more direct and can make communication much more effective and sincere, in my point of view. That's why the last two applications I will present in this line.
    Retweet Rank lets you know exactly how many RT is made ​​on your account and value added information on the period chosen. And Followfriday.com lets you know who have recommended or you have made ​​the long awaited # FF every Friday, presenting the information in a graph.

    Use these tools regularly can learn more about your followers and profiles related enough to establish direct talks with them, thank you for the cooperation and know who are the most RT, # FF or tune your brand is in short Who are the potential evangelizers of your company on social networks.
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