Hyper personalization is a more advanced version of personalised marketing that uses artificial intelligence (AI) and real-time data to provide each user with more relevant content, products, and services.
After reading this article, now I can understand. Hyper-personalization uses artificial intelligence (AI) and real-time data to provide each user with more relevant content, products, and services.
Personalization's major purpose is to give material and functionality that is tailored to individual user demands or interests with minimal effort on the part of the targeted users. The technology creates a profile of the user and tailors the interface to that profile.
Personalization boosts productivity and improves customer satisfaction. Personalization generates 40% more revenue for companies that grow quicker than their slower-growing peers.
It enables marketers to have a deeper understanding of their customers and target them more effectively with adverts and messaging. However, as technology advances and data sets grow larger, personalisation will continue to extend into lengthier client journeys.
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