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What is SMO?

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  • What is SMO?

    I Have heard about SEO & SEM but don't have any idea about SMO. Can anyone help me with it?
    Is this a new concept in SEO. Does it help in gaining more traffic?

    What are the activities involved in SMO?

  • #2
    Re: What is SMO?

    SMO stands for search media optimisation. I personally consider SMO important to any business because it creates and amplifies brand awareness and customer loyalty and is something quite a bit different to search engine optimisation. It's not something that replaces the importance of search engine optimisation but is something that can indirectly benefit the SEO of your website because I think over time Google will start factoring in social media - from their own social service (Google+) and from other social media services - as a signal in their algorithm. For example, with Google's own Google+ network, they can implement their own processes for making sure users on its service are genuine, and can have its search bot crawl the service and can check what users are liking/favouriting; perhaps Google will soon (or already does) factor this sort of thing into account when it comes to ranking websites in search results.

    I run an e-commerce store and we use Twitter all the time as a primary communication channel with our customers. It's a great way to keep in touch with your customers.

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    • #3
      Re: What is SMO?

      Originally posted by meerkatassoc View Post
      SMO stands for search media optimisation.
      It stands for Social Media Optimization.
      SMO basically involves use of numerous social media sites to create interest and awareness about any product or service and divert traffic to the website.
      It is becoming important as search engines are taking cues from social websites for ranking a websites based on its popularity on social media websites.

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      • #4
        Re: What is SMO?

        Social media presence is extremely important in terms of securing an impressive online presence. You only have to create and maintain a presence in the prominent social media websites. If a good network is established in these websites, you will surely get a good response for your updates. However, establishing a strong network is a gradual process and one should make sure that the people added in the network are interested in the information published by you.

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        • #5
          Re: What is SMO?

          Social Media is all about engagement, it is a concept that provides a huge network to a number of members to share information that they find can be useful and interesting to others as well.

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          • #6
            Re: What is SMO?

            You just have to create and maintain a presence in the prominent social websites websites. When a good network is established in these kind of websites you will surely get a good response on your updates.
            It establishing a robust network is really a gradual process the other should guarantee that the men and women added in the network want in the knowledge published simply by you.

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            • #7
              Re: What is SMO?

              If you have created profiles on the social media websites, it is important to update them on a regular basis. If you just create the profiles and leave them, then you cannot expect any results from them. If you are into article writing / blogging, make sure to update the social networking profiles with the links of those articles / blogs.

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              • #8
                Re: What is SMO?

                SMO in highly simple terms is the optimization techniques to make use of the contacts you have over social media sites such as Facebook, Twitter, LinkedIn etc. But if you go deeper into it, it is more about developing contacts over social media and delivering information which would be essential for them as well as for your business/website.
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                • #9
                  Re: What is SMO?

                  SMO is a part of internet marketing. SMO is to get traffic only. Facebook, twitter and Google+ are the good sites through you can get unique traffic on your site.

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                  • #10
                    Re: What is SMO?

                    First of all everyone shared very good about smo and yes it really a very good way to getting traffic for site than all other way. We can get much more traffic from social networking sites like facebook is one of the most famous social site where we can easily promotr our website business with other and can get much more visitors on site.

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                    • #11
                      Re: What is SMO?

                      SMO means for Social Media Optimization. It is an important part of online marketing. Social book marking services also known about SMO. Social media sites like Facebook, twitter or linkedin etc...

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                      • #12
                        Re: What is SMO?

                        The best ways of utilizing SMO is to create professional business profiles / pages. Make sure that you are updating these business pages frequently by posting content or by adding the discounts / offers going on. Work on increasing the network on a gradual basis. Once you have established a good network, you will surely see positive results in terms of incoming traffic to the website.

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                        • #13
                          Re: What is SMO?

                          Thanks guys for sharing your views about SEO & SEM.

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                          • #14
                            Re: What is SMO?

                            SMO stands for social media optimization in which we can share our content on social networking sites like facebook, twitter, linkedin, pinterest to the purpose of generating traffic to our websites
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                            • #15
                              Re: What is SMO?

                              Social media are good for entertainment. But if you want more traffic and ranking for your website then I think these are a nice platform to promote your website, you can use some tools also. Post your website related contents, make them attractive, that will be really helpful to get more visitors.

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