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Attract qualified traffic - The search is driven by demand, which means that anyone who comes to your site from a search hoping to find a page that answers your query. If this happens and you show all the information you need, is likely to end up becoming your next customer, subscriber, or whatever you are looking for.
The investment is fixed - the cost is practically stable and independent of the number of visits. Compared to search engine advertising, cost per click SEO is greatest during the initial optimization, but then descends at a fixed level during the stages of maintenance and content creation.
Profitability is high - There is no fee to be in the search engine indexes, nor is there a time limit to appear in search results. This favors the return of long-term SEO, especially for queries with high search volume, which can become very expensive in search advertising (AdWords).
It makes you omnipresent - A simple search can get in front of people interested in what you offer. So if you improve your visibility for the right terms, you can introduce to the user at any point conversion cycle.
The process is dynamic - Searchers return to your site regularly for updates and new content, which means you can optimize your strategy dynamically based on the results that you obtained.
The investment is fixed - the cost is practically stable and independent of the number of visits. Compared to search engine advertising, cost per click SEO is greatest during the initial optimization, but then descends at a fixed level during the stages of maintenance and content creation.
Profitability is high - There is no fee to be in the search engine indexes, nor is there a time limit to appear in search results. This favors the return of long-term SEO, especially for queries with high search volume, which can become very expensive in search advertising (AdWords).
It makes you omnipresent - A simple search can get in front of people interested in what you offer. So if you improve your visibility for the right terms, you can introduce to the user at any point conversion cycle.
The process is dynamic - Searchers return to your site regularly for updates and new content, which means you can optimize your strategy dynamically based on the results that you obtained.
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