5 Best Online Survey Tools for Businesses

5 Best Online Survey Tools for Businesses

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Surveys are one of the best methods to find out what users think of your website and what customers think about your products and services. Not only do they provide you with the information you need to improve your business, they also engage your audience. With well-framed questions and a cleverly designed survey, you can even make them fun to answer.

To create a well-made survey, you first need to find the right survey tool for the job. Luckily, as surveys are a common tool for many leading businesses, there are quite a few good survey platforms to choose from. In this post, we’ll look at some of the better ones.

 

1. SurveyMonkey

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SurveyMonkey is probably the most well-known survey tool in the UK. You can use it to create free surveys up to a maximum of 100 responses. If you want to research a wider audience then you will need to pay for the pro versions.

One of the great features of the pro version of SurveyMonkey is that it can get your survey answered by the people you want responses from. If you require participants from a specific demographic, it will ensure that your respondents match that requirement. This way you know that the results will be relevant to your needs.

SurveyMonkey is an intuitive site to use and the surveys themselves are very easy to create. The pro version enables users to customise how their surveys look, show questions in random orders, target specific audiences and test results for statistical significance.

 

2. SurveyNuts

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For ease of use and quick survey creation, SurveyNuts is one of the best options available. To create your survey, just choose which types of questions you want to include and then type them in. All you need to do then is share the survey over email, social media or through a direct link. You can monitor your results through its built-in analytics dashboard.

If you require more detailed responses to your survey and want qualitative as well as quantitative data, SurveyNuts is a great option as it lets you ask open-ended questions as well as ones with a choice of answers. You can even include images in your questions which is great if you are looking for feedback on how things look.

Whilst there are only limited design options for shaping how your survey looks, the surveys are well presented and look contemporary. To find out, you can check for yourself: SurveyNuts lets you create your initial survey without having to log into the website. Like SurveyMonkey, it has a free and pro version.

 

3. SurveyLegend

Another exceptionally easy to use survey creator tool is SurveyLegend. As you can see from the video above, every aspect of the platform is designed to make creating a survey as simple and straightforward as possible. There’s even an app so you can create surveys on tablets and smartphones.

One of the best features of SurveyLegend is its focus on survey design. Its developers understand how important design is to your branding and how attractive surveys get more responses. For this reason, it provides you with a range of design themes and offers lots of ways in which you can customise your survey using its simple drag and drop editor.

Another great feature is that you can use the platform to ask different types of question, including asking users to rate something on a scale.

Again, SurveyLegend comes with free and pro versions. The free version has many of the main functions but it does show ads.

 

4. SurveyPlanet

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If you are looking for an awesome selection of features with which to create your surveys, then SurveyPlanet is a great choice. It has over 90 templates you can choose from and has its own ‘theme system’ where you can personalise the style of your survey’s layout.

With features like custom branding, multiple languages, time-saving pre-written questions, and various question types (multiple choice, scoring, scale, long-form answers, etc.), it has everything most users need. It even uses branching, or skip logic, which lets you control which survey questions are shown to participants depending on their previous answer.

SurveyPlanet is an excellent tool for those who need to create highly powerful surveys for themselves or for their clients. There are free and pro versions available.

 

5. Polldaddy

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You know a survey tool is good when it can boast companies like the BBC, Forbes, Microsoft and Lego amongst its users. So, if you need a top-end, professional survey solution then Polldaddy is definitely one choice to consider.

Despite being used by these blue-chip companies, it’s still possible for anyone to use its services. It has a range of packages available including a free plan that comes with a drag-and-drop question editor and which supports over fifteen different kinds of question.

Whereas some of the platforms above let you add images to your questions, Polldaddy goes further, letting you include videos and Google Maps too. It is immensely customisable and lets you use your branding on your surveys. One great feature is Its app which can take surveys offline for use in ground polling at events.

This tool is also useful to those who use WordPress, as it can be integrated into your website.

 

Conclusion

When creating a survey for your business, it is important to choose the best tool for the job. Hopefully, you’ll find one here which has the features you need. The surveys we have listed offer users a wide range of features including ease of use, options to use a range of questions and flexibility of design. They allow you to target your surveys at specified audiences and even collect responses when offline. Importantly, all the survey tools mentioned here provide a free plan.

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