As any internet user will have discovered, chatbots have become an increasingly common feature on websites today. Using natural language programming to communicate with visitors, these versatile, artificial intelligence tools are highly sophisticated and offer a wide range of benefits for websites. Here we look at the reasons your website needs a chatbot. Faster and …
Digital marketing is a way to attract visitors to your website, keep them engaged and persuade them to become customers. Today, this requires using a range of digital channels, including search engines, email and social media. In this post, we’ll look at some of the tips that leading digital marketers put at the top of …
The success of any hair salon depends on getting bums on seats. However, with so many salons around, this can be easier said than done. Today, the first place anyone wanting to find a new stylist is going to look is online and this makes the salon website an indispensable part of your business. For …
With small businesses increasingly relying on digital technology, they need to be prepared to deal with the various disasters that can strike, often out of nowhere. In this post, we look at what kind of disasters can happen and explain how firms can put a disaster recovery plan in place to protect themselves. Disaster risks …
Personalisation has been at the forefront of online customer experience for several years. In order to remain competitive, websites have needed it to drive conversions and maintain customer loyalty. This has been done, mainly, by using data to provide personalised product recommendations and tailored offers. Now, we are seeing personalisation evolve even more, using contextualisation …
5 Ways Google Analytics Can Improve Your Website Google Analytics is one of the most valuable free tools available for website owners, providing detailed data about traffic and visitors which can be used to evaluate how your content performs and attracts new visitors. In this post, we’ll look at some of the key metrics Google …