In an age where customer experience is more important to consumers than product or price, having a thorough understanding of your customers is more essential than ever. It is the key to building long term relationships and providing the products, services and experiences that individual customers demand. Customer journey mapping is the process of unifying …
It’s not just fake emails and dodgy websites that make the modern consumer sceptical about what they find on the internet. Today, even legitimate businesses can have a hard time convincing customers to trust them or believe what they say about their products and services is true. So, apart from well-known brands with established reputations, …
We use passwords everywhere. We need them to log in to our websites, apps, online accounts and even the devices we access them on. Unfortunately, cybercriminals have discovered increasingly clever ways to find out what they are. To keep you up to date with their growing sophistication and to put you in a better position …
Virtualisation is one of the most exciting technologies being used by businesses today. It has revolutionised the IT world, bringing a range of benefits to both service providers and their customers. In this post, we’ll look at how virtualisation can help your company. 1 . A cool and eco-friendly IT solution A server can generate …
While all websites need to protect themselves from hacking and infection, eCommerce sites that carry out online transactions and collect customer’s financial and personal details need to take extra special care. In this post, we’ll show you some essential tips to keep your online store safe. 1. Use a secure eCommerce platform All website platforms …
Google has changed the way it promotes local businesses in its search results and for many companies, this can have a serious effect on their ability to attract new customers. Here, we’ll look at what these changes are and how they are having an impact. How things are changing Until recently, anyone undertaking a Google …