Digital technology brings enormous benefits to businesses and their customers and, today, many firms have little option but to digitally transform. However, the journey towards transformation can be a challenging one. Here we take a close look at some of the key challenges businesses face and explain how these can be overcome. Cost Depending on …
You might think it Christmas crackers to believe a beardy, old sleigh driver donning a red hat, has anything remotely in common with an internet-based hosting solution but you’d be wrong. Both of them, in their own unique ways, can bring us many benefits. So, as Christmas approaches and we begin to let our minds …
As websites evolve and become more sophisticated, consumer expectations about them increase. In order to remain competitive and stay relevant, businesses need to regularly improve their websites to meet those expectations. Here we look at seven things that today’s online shoppers want from a website. 1. Customer reviews and ratings Over 90% of online shoppers …
In an age where customer experience is more important to consumers than product or price, having a thorough understanding of your customers is more essential than ever. It is the key to building long term relationships and providing the products, services and experiences that individual customers demand. Customer journey mapping is the process of unifying …
It’s not just fake emails and dodgy websites that make the modern consumer sceptical about what they find on the internet. Today, even legitimate businesses can have a hard time convincing customers to trust them or believe what they say about their products and services is true. So, apart from well-known brands with established reputations, …
We use passwords everywhere. We need them to log in to our websites, apps, online accounts and even the devices we access them on. Unfortunately, cybercriminals have discovered increasingly clever ways to find out what they are. To keep you up to date with their growing sophistication and to put you in a better position …