While all websites need to protect themselves from hacking and infection, eCommerce sites that carry out online transactions and collect customers’ financial and personal details need to take extra special care. In this post, we’ll show you some essential tips to keep your online store safe. 1. Use a secure eCommerce platform All website platforms …
Google has changed the way it promotes local businesses in its search results and for many companies, this can have a serious effect on their ability to attract new customers. Here, we’ll look at what these changes are and how they are having an impact. How things are changing Until recently, anyone undertaking a Google …
Artificial intelligence (AI) is one of the leading cloud technologies being adopted by businesses – and for good reason. It’s a tool that has valuable applications in many sectors, taking raw data and using it to automate processes, personalise experiences and make real-time decisions and predictions. Here, we’ll look at six ways businesses are benefitting …
IoT devices enable businesses to generate large volumes of valuable data. This real-time information gives them a better insight into their performance, helping them to be more productive and efficient and have a better understanding of their customers while opening the door to innovation in workflow and new services. Here we’ll look at seven ways …
Smartphones are now the primary way people access the internet. We use them for over 60% of our browsing and, since 2016, over half of the UK’s online shopping has been done on them. Their importance is such, that Google downranks websites that aren’t mobile-friendly and, since last year, uses mobile pages rather than desktop …
Online, your brand identity is intrinsically linked to your domain name. Registering a domain makes it yours: you can use it to host your website, promote your business and sell your products and services. It also means no-one else can use it. However, there is a multitude of almost identical domains available. You may have …