Business Tips

Small Business Tips for Creating a Marketing Plan

Small Business Tips for Creating a Marketing Plan

Marketing is essential for small businesses and one of the key ways to ensure success is to have a marketing plan that will attract new visitors and convert them into customers. In this post, we’ll take a close look at the factors you need to consider and choices you have open to you when creating …

6 Useful Email Marketing Tips for Small Business

6 Useful Email Marketing Tips for Small Business

Email remains one of the most lucrative marketing channels for businesses. Unlike PPC, it’s a free source of advertising and its aimed at people who have already shown an interest in your brand by subscribing to your newsletter. Evidence shows that these people are much more inclined to buy from you because a level of …

10 Ways to Improve Trust and Boost Sales

10 Ways to Improve Trust and Boost Sales

If you want to sell products and services over the internet, then it’s important that consumers feel they can trust you. Online shoppers are increasingly sceptical about where they spend their money and any signs that your website looks dodgy will make them think twice. In this article, we’ll look at ten different ways you …

7 Tips for Giving Your Website an Annual Service

7 Tips for Giving Your Website an Annual Service

The new year is traditionally a time when everyone thinks about spring cleaning and doing up the house; for businesses, it’s also the best time to review your website so that it is primed for the year ahead. In this article, we’ll give you seven tips to help you give your website a thorough annual …

7 Top Tips for Freelancers

7 Top Tips for Freelancers

The gig economy is growing. According to research from IPSE, 1.8 million people now work as a freelancer in the UK, that’s a rise of 36% since 2008. People are attracted to freelancing for lots of reasons: it gives them greater flexibility over the work they do; they can have a better work-life balance; and …

6 Methods to Promote Your Business Online for Free

6 Methods to Promote Your Business Online for Free

Promoting your business online is essential if you want to increase your sales. However, for many new companies, tight budgets may prevent you from running PPC and other paid for marketing campaigns. If you find yourself in this situation, there are alternative solutions that can, with a bit of creative thinking, be just as effective …

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