Personalisation has been at the forefront of online customer experience for several years. In order to remain competitive, websites have needed it to drive conversions and maintain customer loyalty. This has been done, mainly, by using data to provide personalised product recommendations and tailored offers. Now, we are seeing personalisation evolve even more, using contextualisation …
5 Ways Google Analytics Can Improve Your Website Google Analytics is one of the most valuable free tools available for website owners, providing detailed data about traffic and visitors which can be used to evaluate how your content performs and attracts new visitors. In this post, we’ll look at some of the key metrics Google …
Knowing and dealing with the threats that challenge your business is essential for your company’s long-term success. And there are always lots of threats to consider: competition, cash flow, economic downturns, just to name a few. But there is one threat that can come out of the blue and put your company in serious trouble …
One of the biggest misconceptions about web hosting is that all hosting services are the same. Whilst it might seem like that from the way many hosting packages are advertised, there’s much more to consider than choosing a certain amount of disk space, RAM or bandwidth. For example, you should ask about the hardware being …
We rely on our websites to generate new customers and business; however, they don’t always perform this task as well as we would hope. In this post, we’ll look at some of the most common ways that websites underperform. From online visibility to user experience, here are nine website problems and how to avoid them. …
Digital technology brings enormous benefits to businesses and their customers and, today, many firms have little option but to digitally transform. However, the journey towards transformation can be a challenging one. Here we take a close look at some of the key challenges businesses face and explain how these can be overcome. Cost Depending on …