How the Cloud Makes Your Company More Sustainable

How the Cloud Makes Your Company More Sustainable

Offering huge savings on hardware and access to technologies like AI, ML, automation and big data, companies have flocked to the cloud over the last decade. There is, however, yet another reason to adopt cloud technology: it can make your company more sustainable. Here we look at the benefits of being more sustainable and how …

6 Different Types of Website and How to Build Them

6 Different Types of Website and How to Build Them

People create websites for a multitude of different purposes and, today, building your own site is easier and cheaper than ever. In this post, we’ll look at a range of the most popular types of websites so you can see which is ideal for you, and we’ll give an overview of what you need to …

How to Improve Website Content Quality for SEO
SEO

How to Improve Website Content Quality for SEO

Content quality is of vital importance for search engines. Sending users to the most helpful and relevant content is a key ingredient of user experience, while sending them to sites with inaccurate or deceptive content can harm users and land search engines in hot water with regulators. Here, we look at what factors search engines …

7 Things Customers Want From a Website

7 Things Customers Want From a Website

As websites evolve and become more sophisticated, consumer expectations about them increase. In order to remain competitive and stay relevant, businesses need to regularly improve their websites to meet those expectations. Here we look at seven things that today’s online shoppers want from a website.  1. Customer reviews and ratings Over 90% of online shoppers …

7 Ways That Businesses Use Machine Learning

7 Ways That Businesses Use Machine Learning

Machine learning, where software algorithms use data and artificial intelligence to improve with experience, has become a powerful tool for businesses. But what do companies use it for? Here we look at some of the most common ways machine learning is deployed today.  1. Decision making Machine learning’s ability to quickly absorb new data to …

10 Tips to Improve Website Usability Testing

10 Tips to Improve Website Usability Testing

How good is your website? That depends entirely on how well it works for the people who use it and the best way to make sure yours does the job it’s designed for is to carry out a usability test. Although usability tests are best done before a website is launched, it is possible to …