How Much of an Expert is Your Web Host?

How Much of an Expert is Your Web Host?

When you choose a hosting company, you put your website into their trust. If your business relies on that website, that’s a big responsibility to hand over. If they let you down, your entire business could be at risk. It is crucial, therefore, that when you’re searching for a hosting provider, you do more than …

A Webmaster’s Guide to Customer Referral Programs

A Webmaster’s Guide to Customer Referral Programs

If you are a Facebook user, you’ll have noticed that they have recently added a ‘Looking for Recommendations’ feature for people seeking to find businesses. This comes as no surprise. Word of mouth can have a big influence on where people shop, especially if the recommendations come from people they know and trust, such as …

7 Things You Need to Check When Choosing a WordPress Plugin

7 Things You Need to Check When Choosing a WordPress Plugin

With over 50,000 free WordPress plugins to choose from, it often feels like we are spoiled for choice. However, as an open-source platform, anyone can create a plugin and whilst some developers are seasoned experts, others have a far more limited understanding of a user’s needs. This means there is a huge variation in the …

6 Tips for Creating a Successful About Us Page

6 Tips for Creating a Successful About Us Page

Not every website has an About Us page and many of the sites that do, fail to take full advantage of them. This is unfortunate, as these are some of the most frequently visited pages on any website and, when well written, can have a key role to play in customer acquisition and retention. In …

Essential Website Content for Local Businesses

Essential Website Content for Local Businesses

If you run a local business and are setting up your first website or updating an existing site, one thing you will need to do is publish content that will attract local customers and enable them to find you. In this post, we’ll explain why this content is so crucial to your business and show …

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