Small Business Tips for Creating a Marketing Plan

Small Business Tips for Creating a Marketing Plan

Marketing is essential for small businesses and one of the key ways to ensure success is to have a marketing plan that will attract new visitors and convert them into customers. In this post, we’ll take a close look at the factors you need to consider and choices you have open to you when creating …

6 Useful Email Marketing Tips for Small Business

6 Useful Email Marketing Tips for Small Business

Email remains one of the most lucrative marketing channels for businesses. Unlike PPC, it’s a free source of advertising and its aimed at people who have already shown an interest in your brand by subscribing to your newsletter. Evidence shows that these people are much more inclined to buy from you because a level of …

10 Ways to Improve Trust and Boost Sales

10 Ways to Improve Trust and Boost Sales

If you want to sell products and services over the internet, then it’s important that consumers feel they can trust you. Online shoppers are increasingly sceptical about where they spend their money and any signs that your website looks dodgy will make them think twice. In this article, we’ll look at ten different ways you …

Why and How to Run a Competition on a WordPress Website

Why and How to Run a Competition on a WordPress Website

Competitions and giveaways are a great way to improve user engagement, increase traffic and promote your business. The other good news is that with WordPress, it’s very easy to set them up. In this post, we’ll explain the benefits of running a competition and look at a selection of useful plugins you can use to …

7 Tips for Giving Your Website an Annual Service

7 Tips for Giving Your Website an Annual Service

The new year is traditionally a time when everyone thinks about spring cleaning and doing up the house; for businesses, it’s also the best time to review your website so that it is primed for the year ahead. In this article, we’ll give you seven tips to help you give your website a thorough annual …

8 Easy Steps to Increase Your Domain Authority

8 Easy Steps to Increase Your Domain Authority

One of the most important factors that search engines use to determine a website’s ranking is Domain Authority. Domain Authority is website metric, ranging from zero to 100, that is applied to all websites. Basically, the higher your website’s Domain Authority, the better your chances of ranking higher in search results. In this article, we’ll explain …

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