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How Your Hosting Package Affects Website Ranking

How Your Hosting Package Affects Website Ranking

The algorithms of Google, Bing and other search engines take quite a lot of factors into consideration as they calculate where to rank web pages in search results. Some of the criteria that they use look at factors that are directly attributable to your choice of hosting package. Knowing what these are and how they …

7 Proven Ways to Reduce PPC Costs

7 Proven Ways to Reduce PPC Costs

Competition between advertisers has caused the cost of Pay Per Click (PPC) campaigns to rise dramatically over recent years. For many campaign managers, that means the unenviable task of increasing sales and lowering costs at the same time. However, doing this is not impossible and in this post, we’ll explain how to lower your PPC …

A Beginners’ Guide to Reseller Hosting

A Beginners’ Guide to Reseller Hosting

In today’s digital world every organisation needs a website and for those sites to be online, they have to be hosted. Reseller hosting is a solution offered by web hosting companies that enables businesses, such as website designers, developers, SEO specialists and so forth to host their clients’ websites. This can become a lucrative part …

European Commission Issues U-Turn on .EU domains

European Commission Issues U-Turn on .EU domains

If you think Westminster is the only place in turmoil over Brexit, think again. The UK’s decision to leave the European Union is also causing issues with the European Commission, the executive body responsible for the union’s administration. One of the things it has managed to get itself in a pickle over, is what happens …

How to Work Out Your Hosting Requirements Before Choosing a Solution

How to Work Out Your Hosting Requirements Before Choosing a Solution

When it comes to finding the right web host and hosting package, there’s a mind-boggling choice on offer. And while choice is always a good thing, the sheer number of options available can make it incredibly difficult to pick what’s right for you. The key to finding the right solution is making sure that the …

6 Ways eCommerce Stores Benefit From Algorithms

6 Ways eCommerce Stores Benefit From Algorithms

Algorithms are one of the key tools used in eCommerce today, being an integral element of the artificial intelligence and machine learning apps that many businesses rely on. They are able to spot patterns in data and, from this, make exceptionally accurate and useful predictions. Importantly, they are also able to learn and modify their …