Newsletters are a core element of email marketing and one of the most effective ways of generating new business. They also do wonders for maintaining brand loyalty and for bringing existing customers back to your website. It’s no surprise, then, that more than half of all businesses send out newsletters to their subscribers. However, finding …
Your content is the most important part of your website. It’s what search engines use to rank your pages and it’s what visitors use to decide whether your products or services are right for them. Content, therefore, is critical in increasing traffic, engaging customers and generating sales. In this post, we’ll look at how you …
There is an increasing shift within the business world from self-hosted apps to cloud-based software as a service (SaaS) applications. Using a SaaS provider offers a wealth of advantages: guaranteed availability, scalability, provider-based software management and all the benefits of web-based accessibility. These kinds of applications are ideal solutions for CRM, ERP, HR, productivity and …
Cyberattacks are a real and dangerous threat to businesses of all sizes. Criminals don’t care whether you’re a one-person outfit or a multinational, if you have vulnerabilities, they will seek to exploit them. So, how do you improve security and do it inexpensively? In this post, we’ll look at a range of ways to make …
NFC is a technology that is starting to make a significant impact on marketing, enabling consumers with smartphones to gain instant access to a company’s website when they see a product or advertisement they are interested in. Cheap and easy to use, it helps businesses develop omnichannel user experiences and prevents instore customers seeking cheaper …
You’ll know from your own browsing that some websites are so badly designed that, even if the content is good, you’ll never go back. Giving a visitor a poor experience can kill a website and destroy an online business. Here are 8 of the most critical website mistakes you need to avoid. 1. Poor navigation …