eCommerce

5 Most Important Trends in eCommerce

5 Most Important Trends in eCommerce

The last twelve months have seen significant change in the online retail market. The number of people buying online has risen sharply, as has online spending as a percentage of all retail spending. While this growing market provides greater opportunity for online stores, they are having to adapt rapidly to shifts in consumer behaviour and …

Customer Expectations: Does Your Online Store Deliver the Goods?

Customer Expectations: Does Your Online Store Deliver the Goods?

Today, winning new customers and keeping them loyal is all down to customer experience (CX). It’s the major area of competition in the online retail market and one that businesses have heavily invested in. The result is that CX has improved rapidly over the last few years and this has raised the bar in customer …

How Google’s Grow My Store Tool Helps eCommerce Websites

How Google’s Grow My Store Tool Helps eCommerce Websites

As the world’s leading search engine, Google is in a good position to understand what makes online stores successful. Indeed, its influence gives it the power to set the criteria by which eCommerce websites are judged. Its latest tool, Grow My Store, is designed to provide online shop owners with valuable information and site analysis …

Surviving Christmas 2020 – 6 Tips for Online Stores

Surviving Christmas 2020 – 6 Tips for Online Stores

Christmas 2020 is going to be unlike anything anyone has ever experienced and as an online retailer, you are going to need to start your preparations now. The forecasts are mixed. The potential for further lockdown restrictions and increasing unemployment may impact both consumer spending and purchasing habits. More optimistically, for eCommerce, there is going …

7 Essential Features of Successful Online Stores

7 Essential Features of Successful Online Stores

When it comes to selling online, the user experience is just as important as the products you stock and the prices you charge. If you want your online store to meet user expectations and compete with your rivals, there are certain features which it has to have. Features that make shopping quicker, easier, safer and …