As any internet user will have discovered, chatbots have become an increasingly common feature on websites today. Using natural language programming to communicate with visitors, these versatile, artificial intelligence tools are highly sophisticated and offer a wide range of benefits for websites. Here we look at the reasons your website needs a chatbot. Faster and …
While social media continues to be a major place for brands to promote themselves, things are evolving. Businesses are continually looking for new and better ways to reach out, new technologies and platforms enable brands to do new things and changing customer values and behaviours alter the ways that messages need to be presented. Here, …
With the onward development of search engine algorithms, website owners everywhere will need to make changes in how they conduct their SEO. Today, with advanced technologies like artificial intelligence and machine learning at their disposal, search engines can better understand the intentions of a user and provide results which accurately meet their needs. In addition, …
Starting an online business is challenging enough but after putting in all that work to get launched, the last thing you need is your venture to fail just because people do not know about it. Luckily, there are quite a few things you can do to spread the word and reach out to your target …
5 Ways Google Analytics Can Improve Your Website Google Analytics is one of the most valuable free tools available for website owners, providing detailed data about traffic and visitors which can be used to evaluate how your content performs and attracts new visitors. In this post, we’ll look at some of the key metrics Google …
We rely on our websites to generate new customers and business; however, they don’t always perform this task as well as we would hope. In this post, we’ll look at some of the most common ways that websites underperform. From online visibility to user experience, here are nine website problems and how to avoid them. …