Social Media & SEO

8 Easy Steps to Increase Your Domain Authority

8 Easy Steps to Increase Your Domain Authority

One of the most important factors that search engines use to determine a website’s ranking is Domain Authority. Domain Authority is website metric, ranging from zero to 100, that is applied to all websites. Basically, the higher your website’s Domain Authority, the better your chances of ranking higher in search results. In this article, we’ll explain …

7 Tips for Writing a Landing Page That Converts

7 Tips for Writing a Landing Page That Converts

Getting traffic to your website is only of any value if you have the copy to convert visitors into customers. Conversion requires a good grasp of psychology: you need to know how your visitors’ minds work so you can write content that is most effective. In this post, we’ll look at seven proven writing techniques …

Best Keyword Research Techniques for SEO

Best Keyword Research Techniques for SEO

Want more traffic? Better conversion rates? Higher search engine rankings? Then it’s time to focus on your keywords. The foundation of every successful SEO strategy is solid keyword research and in this post, we’ll explain what keyword research is and how to go about it effectively in order to improve your website’s performance.   What …

6 Ways to Boost Local SEO

6 Ways to Boost Local SEO

SEO for local businesses has a special set of requirements that don’t apply to other websites. Failure to put these into practice can have dire consequences for your company’s online visibility. In this post, we’ll explain what local businesses need to do to get themselves noticed by search engines. Understand that local SEO has different …

Google Penalty 101 – Guide to Manual and Algorithmic Penalties

Google Penalty 101 – Guide to Manual and Algorithmic Penalties

Has your organic traffic dried up? If it has, it’s quite possible you’ve been hit with a Google penalty. And that’s a serious issue. Having a penalty means Google has a problem with your site, and until you rectify that problem, your site won’t be ranking in their search results. If you rely on organic …

How to Set Up a Facebook Business Page – a Complete Guide

How to Set Up a Facebook Business Page – a Complete Guide

In this article, we’re going to provide you with a complete guide on how to set up a Facebook Business page. Facebook is a great platform for businesses. Posting content which is liked and shared helps your create a new marketing channel to showcase your products and services and promote events. In addition, Facebook enables …

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