It can be worrying when you put lots of time and effort getting visitors to your website only to find that they don’t hang around for very long. Poor ‘time on site’ figures can have a big impact on the success of your venture as it means people are leaving rather than buying. If this …
The better your site ranks in search engine results, the more visitors you will get to your website. However, to achieve those higher rankings, you’ll need to do some Search Engine Optimisation (SEO). For many business owners, this can be a technical challenge. SEO is a big subject and one which is in constant flux …
Google has changed the way it promotes local businesses in its search results and for many companies, this can have a serious effect on their ability to attract new customers. Here, we’ll look at what these changes are and how they are having an impact. How things are changing Until recently, anyone undertaking a Google …
Starting an online business is challenging enough but after putting in all that work to get launched, the last thing you need is your venture to fail just because people do not know about it. Luckily, there are quite a few things you can do to spread the word and reach out to your target …
Websites that have focused on content marketing have done really well for themselves. We are not the only ones saying it. Kapost statistics show that website conversion rate is 6 times more for those who have invested in content marketing as a strategy. According to content marketing statistics for the UK in 2018, provided by …
With the onward development of search engine algorithms, website owners everywhere will need to make changes in how they conduct their SEO. Today, with advanced technologies like artificial intelligence and machine learning at their disposal, search engines can better understand the intentions of a user and provide results which accurately meet their needs. In addition, …