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Social Media & SEO

4 Ways Web Hosting Choice Affects Google Ranking

4 Ways Web Hosting Choice Affects Google Ranking

During its latest algorithm update in May 2020, Google has tweaked a number of its ranking criteria which are directly related to the quality of your web hosting. Here, we’ll look at what aspects of your hosting can influence your website’s ability to rank and explain how they are important. 1. Site loading speed Site …

4 Latest Major Developments in SEO

4 Latest Major Developments in SEO

Although most website owners are aware that SEO is essential if they want their site to rank well in search engine results, keeping up to date with the ways in which SEO should be done and then putting it into practice can be a time-consuming task. Search engines are constantly refining their algorithms in order …

5 Social Media Trends To Watch Out For in 2020

5 Social Media Trends To Watch Out For in 2020

No communication channel is quite as fluid as social media. It is always evolving, continually influenced by its billions of users, and still learning the errors of its ways. It does, however, present businesses with the potential to reach out and engage with vast audiences. To take full advantage, it is always important to keep …

How to Create a Social Media Strategy That Works

How to Create a Social Media Strategy That Works

When it comes to making a purchase, 75% of consumers will opt for a company they have previously liked on social media. With statistics like this, it is impossible to ignore the potential that social media has to transform your business. However, you can’t just post things willy-nilly and hope for the best; instead, you …

How Your Hosting Package Affects Website Ranking

How Your Hosting Package Affects Website Ranking

The algorithms of Google, Bing and other search engines take quite a lot of factors into consideration as they calculate where to rank web pages in search results. Some of the criteria that they use look at factors that are directly attributable to your choice of hosting package. Knowing what these are and how they …

6 Tips to Keep Visitors Engaged and On Your Website

6 Tips to Keep Visitors Engaged and On Your Website

It can be worrying when you put lots of time and effort getting visitors to your website only to find that they don’t hang around for very long. Poor ‘time on site’ figures can have a big impact on the success of your venture as it means people are leaving rather than buying. If this …