Social Media & SEO

6 Outdated SEO Techniques You Need to Avoid

6 Outdated SEO Techniques You Need to Avoid

The SEO techniques needed to achieve higher rankings on search engines are constantly changing. As search engines develop their algorithms to improve their search results, many SEO techniques that once proved fruitful to webmasters now have little impact. Some outdated techniques can even result in a penalty which can see your website disappear from search …

8 Free Online SEO Tools for Webmasters

8 Free Online SEO Tools for Webmasters

There are some great tools available to help webmasters with their SEO. Unfortunately, many of them require subscriptions and paying for them all can very expensive. However, there are also quite a lot of free tools available and many of the subscription services do offer valuable free tools as well. In this post, we’ll look …

6 Most Important Core Ranking Factors for Google

6 Most Important Core Ranking Factors for Google

Google takes over 200 things into consideration when calculating which order to show web pages in its search results. The most important of these are called the ‘core ranking factors’. To be successful on Google, it is important that you know what these factors are and that your site is optimised for them. This post …

8 Easy Steps to Increase Your Domain Authority

8 Easy Steps to Increase Your Domain Authority

One of the most important factors that search engines use to determine a website’s ranking is Domain Authority. Domain Authority is website metric, ranging from zero to 100, that is applied to all websites. Basically, the higher your website’s Domain Authority, the better your chances of ranking higher in search results. In this article, we’ll explain …

7 Tips for Writing a Landing Page That Converts

7 Tips for Writing a Landing Page That Converts

Getting traffic to your website is only of any value if you have the copy to convert visitors into customers. Conversion requires a good grasp of psychology: you need to know how your visitors’ minds work so you can write content that is most effective. In this post, we’ll look at seven proven writing techniques …

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