There are some great tools available to help webmasters with their SEO. Unfortunately, many of them require subscriptions and paying for them all can very expensive. However, there are also quite a lot of free tools available and many of the subscription services do offer valuable free tools as well. In this post, we’ll look …
Google takes over 200 things into consideration when calculating which order to show web pages in its search results. The most important of these are called the ‘core ranking factors’. To be successful on Google, it is important that you know what these factors are and that your site is optimised for them. This post …
One of the most important factors that search engines use to determine a website’s ranking is Domain Authority. Domain Authority is website metric, ranging from zero to 100, that is applied to all websites. Basically, the higher your website’s Domain Authority, the better your chances of ranking higher in search results. In this article, we’ll explain …
Getting traffic to your website is only of any value if you have the copy to convert visitors into customers. Conversion requires a good grasp of psychology: you need to know how your visitors’ minds work so you can write content that is most effective. In this post, we’ll look at seven proven writing techniques …
Want more traffic? Better conversion rates? Higher search engine rankings? Then it’s time to focus on your keywords. The foundation of every successful SEO strategy is solid keyword research and in this post, we’ll explain what keyword research is and how to go about it effectively in order to improve your website’s performance. What …
SEO for local businesses has a special set of requirements that don’t apply to other websites. Failure to put these into practice can have dire consequences for your company’s online visibility. In this post, we’ll explain what local businesses need to do to get themselves noticed by search engines. Understand that local SEO has different …