Social Media & SEO

Page Experience: How Google’s New Ranking Factors Will Affect Your Website

Page Experience: How Google’s New Ranking Factors Will Affect Your Website

Changes in the way consumers behave mean customer experience (CX) is now the major battleground over which businesses compete. While this will affect your company directly, in the sense that you’ll need to improve CX to stay competitive, from May 2021, you’ll also need to improve the CX of your website to rank well with …

How to Improve Homepage SEO

How to Improve Homepage SEO

Homepages are unique to any website. They serve as both an online reception area and as a navigational hub for visitors wanting to find information about your company, its products and services. The key to getting more traffic, however, is improving how your homepage ranks in search engine results and here, we’ll explain how you …

How Google’s Grow My Store Tool Helps eCommerce Websites

How Google’s Grow My Store Tool Helps eCommerce Websites

As the world’s leading search engine, Google is in a good position to understand what makes online stores successful. Indeed, its influence gives it the power to set the criteria by which eCommerce websites are judged. Its latest tool, Grow My Store, is designed to provide online shop owners with valuable information and site analysis …

8 CTR Facts That Will Make You Rethink Your SEO

8 CTR Facts That Will Make You Rethink Your SEO

Visitors are the lifeblood of a website. Its why site owners spend a fortune on PPC ads and invest heavily in social media campaigns. The holy grail for websites, however, is organic traffic, that which comes free from search engines. Getting that organic traffic depends on two key things: first, ranking high enough to be …

4 Ways Web Hosting Choice Affects Google Ranking

4 Ways Web Hosting Choice Affects Google Ranking

During its latest algorithm update in May 2020, Google has tweaked a number of its ranking criteria which are directly related to the quality of your web hosting. Here, we’ll look at what aspects of your hosting can influence your website’s ability to rank and explain how they are important. 1. Site loading speed Site …

4 Latest Major Developments in SEO

4 Latest Major Developments in SEO

Although most website owners are aware that SEO is essential if they want their site to rank well in search engine results, keeping up to date with the ways in which SEO should be done and then putting it into practice can be a time-consuming task. Search engines are constantly refining their algorithms in order …