Social Media & SEO

Social Media Trends for 2022

Social Media Trends for 2022

While social media continues to be a major place for brands to promote themselves, things are evolving. Businesses are continually looking for new and better ways to reach out, new technologies and platforms enable brands to do new things and changing customer values and behaviours alter the ways that messages need to be presented. Here, …

Page Experience: How Google’s New Ranking Factors Will Affect Your Website

Page Experience: How Google’s New Ranking Factors Will Affect Your Website

Changes in the way consumers behave mean customer experience (CX) is now the major battleground over which businesses compete. While this will affect your company directly, in the sense that you’ll need to improve CX to stay competitive, from May 2021, you’ll also need to improve the CX of your website to rank well with …

How to Improve Homepage SEO

How to Improve Homepage SEO

Homepages are unique to any website. They serve as both an online reception area and as a navigational hub for visitors wanting to find information about your company, its products and services. The key to getting more traffic, however, is improving how your homepage ranks in search engine results and here, we’ll explain how you …