Websites that have focused on content marketing have done really well for themselves. We are not the only ones saying it. Kapost statistics show that website conversion rate is 6 times more for those who have invested in content marketing as a strategy. According to content marketing statistics for the UK in 2018, provided by …
With the onward development of search engine algorithms, website owners everywhere will need to make changes in how they conduct their SEO. Today, with advanced technologies like artificial intelligence and machine learning at their disposal, search engines can better understand the intentions of a user and provide results which accurately meet their needs. In addition, …
Here’s a question for you: what’s the first thing any visitor notices on your website? Your header? Your logo? Your headline? The answer is none of these; it’s your loading time. Before a visitor sees any of your content, they’ll watch your website load. The expectation is that this will happen almost instantaneously. If it …
The internet doesn’t stand still. The way we use it, the technologies we use to connect with it and the applications that help us do things are always developing. To keep pace, Google search has to constantly innovate and, recently, it has announced what the next stage in its development is going to be. Here …
When it comes to business, every social media platform is a potential new marketing channel. The problem, however, is that there are so many channels out there that it is impossible to concentrate on them all. That said, there are some you shouldn’t ignore and one of these, that continues to go from strength to …
A standard feature on most websites, social sharing buttons are a great way to increase engagement. They let visitors share their favourite content with their friends and followers and in return, you get more traffic and new sales. The sticking point, however, is which social share plugin to use; there are so many to choose …