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Social Media & SEO

How Changes to Google Local SERPS Affect Your Business

How Changes to Google Local SERPS Affect Your Business

Google has changed the way it promotes local businesses in its search results and for many companies, this can have a serious effect on their ability to attract new customers. Here, we’ll look at what these changes are and how they are having an impact. How things are changing Until recently, anyone undertaking a Google …

Top 5 ways To Convert Your Content into Traffic That Stays

Top 5 ways To Convert Your Content into Traffic That Stays

Websites that have focused on content marketing have done really well for themselves. We are not the only ones saying it. Kapost statistics show that website conversion rate is 6 times more for those who have invested in content marketing as a strategy.  According to content marketing statistics for the UK in 2018, provided by …

SEO Trends to Help You Rank Higher in 2019

SEO Trends to Help You Rank Higher in 2019

With the onward development of search engine algorithms, website owners everywhere will need to make changes in how they conduct their SEO. Today, with advanced technologies like artificial intelligence and machine learning at their disposal, search engines can better understand the intentions of a user and provide results which accurately meet their needs. In addition, …

4 Ways Website Loading Times Affect Your Website

4 Ways Website Loading Times Affect Your Website

Here’s a question for you: what’s the first thing any visitor notices on your website? Your header? Your logo? Your headline? The answer is none of these; it’s your loading time. Before a visitor sees any of your content, they’ll watch your website load. The expectation is that this will happen almost instantaneously. If it …

Google Search is Changing – How Will This Affect Your Website?

Google Search is Changing – How Will This Affect Your Website?

The internet doesn’t stand still. The way we use it, the technologies we use to connect with it and the applications that help us do things are always developing. To keep pace, Google search has to constantly innovate and, recently, it has announced what the next stage in its development is going to be. Here …